|Course Level||Level 4|
|Awarding Body||ABC AWARDS|
|Study Method||Distance Learning|
|Course Duration||260 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
One of the most rewarding and dynamic global industries with largely unshakable long-term relevance, travel and tourism represents an incredible career area to explore. For so many nations all over the world, tourism represents the primary economic contributor the country and its people depend on. Even in the face of ever-intensifying political and economic pressures, the global travel industry is one that rarely wavers. Demand for high-quality travel and tourism services is at an all-time high and is only expected to continue accelerating indefinitely. Quite simply, there has never been a better time to consider beginning or advancing a career in the contemporary tourism industry.
This Tourism Course Online, builds on candidates’ existing passion for travel, delivering essential industry insights and an exploration of the modern travel sector. Over the course of 12 fascinating modules, of this online tourism course, candidates are introduced to the relevance and importance of the contemporary travel industry, along with the various reasons people travel, how to identify and satisfy the needs of various types of traveller and how the industry has evolved over recent years. Candidates also explore how to plan and organize tour packages, essential tourism marketing strategies, management of relevant human resources, transport logistics and the core principles of effective crisis management.
Upon completion, successful candidates will find themselves primed to begin or advance existing careers in what is considered to be one of the most secure and potentially lucrative contemporary sectors. Pursue a position with an established rival brand, or consider the option of establishing and managing your own travel business.
This diploma of tourism online, is delivered over 12 modules:
Module 1 - Introduction to Travel & Tourism
The introductory course module provides candidates with a cross-section view of the travel and tourism industry, both as it exists today and how it has evolved over time. Specific tourism types are outlined and explored (business, leisure etc.), along with how the perceived value and appeal of destinations can be influenced by a variety of factors.
Module 2 - Tourism Products & Services
Course content in the second module focuses primarily on tourism products and services, guiding candidates through the most common contemporary packages and products offered by established tour operators. Destination considerations are discussed at length, along with each of the most important elements that make up the successful tourism package/product.
Module 3 - The Travel & Tourism System
The contemporary global travel trade is dissected and investigated in-depth throughout the third course module. Candidates begin to build a much deeper understanding of the role of the professional tour manager, working with foreign tour operators, how a variety of vendors come together to create tourism packages and key I.T. trends influencing travel and tourism management.
Module 4 - Managing Tour Operations
The planning and organizing of tour packages represents the primary focus of Module 4, in which candidates explore how and why it is of critical importance to build and maintain strong relationships with vendors, partners and suppliers. The marketing of tour packages is also introduced, along with a very brief overview of key HR responsibilities.
Module 5 - Marketing in Travel & Tourism
Effective marketing of travel and tourism products is explored in greater depth in Module 5. Along with exploring the various essential elements that make up the professional marketing strategy, candidates are introduced to a variety of effective market research strategies, promotional activities common to the tourism trade and how to accurately monitor and analyse marketing strategy effectiveness.
Module 6 - Quality Management and Customer Care
The sixth course module takes candidates through the specifics of how quality of customer service will always determine whether a business succeeds or even remains viable. Along with an overview of strong customer service provision, course content outlines the identification and pre-empting of customer needs, effective quality management strategies and how to work with challenging customers.
Module 7 - Human Resource Management
Course content in Module 7 centres on human resource management, outlining why HR is of such importance across every aspect of tourism product provision. Important subtopics introduced include developing professional HR strategies, training and coaching employees, potential HR challenges and creating real cohesion between all human resources at all levels.
Module 8 - Transport Management
The logistics of transporting travellers from one destination to another enter the conversation in Module 8. Candidates are introduced to a variety of different transport types used within the travel and tourism industry, along with several important transport principles and how to effectively manage the provision of transport.
Module 9 - Transport and Environment
Transport continues as the primary focus of Module 9, which takes a look at travel and tourism from a more environmentally-conscious perspective. The advantages and disadvantages of various different transport types are investigated, along with an overview of potential challenges in the provision of transport and critical contingency planning.
Module 10 - Crisis Management
Effective and efficient crisis management strategies are explored throughout Module 10. Candidates are provided with a broad overview of a variety of common issues and challenges at various levels, along with an outline of how to once again restore confidence in a target audience in the wake of a crisis or damaging incident.
Module 11 - Managing Public Awareness Programmes
Course content in the eleventh module centres on the management of public awareness programmes, looking more closely at the benefits, drawbacks and generalimpact of inbound tourism.
Module 12 - Sustainable Tourism & Development
Concluding the course, Unit 12 provides candidates with a comprehensive overview of sustainable tourism theory and its relevance from a contemporary business perspective. Along with exploring the responsibilities and challenges faced by the modern tour operator, candidates explore the fundamentals of sustainable tourism and a variety of arguments supporting and opposing the idea.
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that OHSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.
The course itself has been designed by OHSC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.