Oxford Home Study Centre is proud to offer a diverse range of travel and tourism courses for online study. Our endorsed Level 7 Travel and Tourism Diploma comprises 18 in-depth modules, covering the following topics and knowledge areas:
Module 1 - An introduction to Travel & Tourism
An overview of the global travel and tourism industry is presented in the first module, familiarising learners with the different forms of tourism and the reasons why people travel. The pros and cons of package holidays are also examined, along with how the tourism sector has evolved over the years and the growing prevalence of self-managed bookings.
Module 2 - Tourism Management: Tourism Products & Services
Candidates then learn how tourism products are created and marketed to appropriate audiences. The primary components of the marketing mix are also presented and discussed, alongside a breakdown of the product lifecycle, the cornerstones of saleable tourism products and how to conduct effective market research.
Module 3 – The Travel & Tourism System
A look at the logistics of organising travel and tourism products follows in Module Three. Learners are familiarised with the numerous vendors and service providers that work together to provide travel services, the role of the traditional tour operator and how the travel sector has been revolutionised by advances in technology.
Module 4 - Tour Operations Management
Module Four views the provision of travel products from the perspective of the tour operator, in which candidates consider the advantages of booking through travel agents when travelling abroad. Criteria for selecting quality travel agents are detailed and discussed, along with the logistics of organising transportation as part of a travel product.
Module 5 - Travel and Tourism Marketing and Sales
The importance of engaging and impactful marketing is then discussed, providing a detailed breakdown of each key element within a broader marketing strategy. The functions and objectives of marketing in the travel trade are also discussed, alongside typical promotional activities and sales initiatives in the tourism sector.
Module 6 - Communication Skills
Guidelines for building better communication skills are provided in Module Six, which highlights the importance of effective communication in the provision of travel and tourism products. Candidates learn how to improve their listening skills, make a positive first impression, use demonstration cues to their advantage and harness the power of nonverbal communication.
Module 7 - Telemarketing
Module Seven discusses how telemarketing and telesales can be both advantageous and challenging in the travel and tourism trade. The benefits of pre-call planning are discussed at length, along with the importance of active listening skills in telemarketing and guidelines for creating and using a telesales script.
Module 8 - Techniques for Maximum Sales
The theme of sales and marketing continues into Module Eight, which focuses on techniques and strategies for maximising the value of every sale. Productivity as a primary driver in personal selling is discussed, along with the ‘smart’ approach to selling and tips for successfully closing as many sales as possible.
Module 9 – The Importance of Quality Customer Service
Customer care in the travel and tourism sector follows in Module Nine, which highlights the growing emphasis placed on the guest experience by all travellers. Topics covered include customer service strategy analysis, how to accurately gauge customer expectations and the importance of targeting an appropriate consumer audience.
Module 10 - CRM (Customer Relationship Management)
Customer relationship management and initiatives for improving customer loyalty are studied at length in Module 10. Tools and techniques for measuring customer loyalty and satisfaction are discussed, along with the importance of prioritising customer loyalty and repeat business over attracting new customers in the travel sector.
Module 11 - Dealing with Difficult People
Module 11 examines the appropriate way to deal with challenging people and diffuse difficult situations. The diplomatic approach to complaint handling is detailed and discussed, along with the primary causes of conflict in the workplace and how communication always holds the key to successful conflict resolution.
Module 12 - Managing Human Resources in Tourism Industry
Manpower and personnel requirements in travel and tourism are then discussed, highlighting the main components of an efficient HR management strategy. The HRM responsibilities of travel and tourism managers are discussed, along with the provision of training and coaching, the use of reward systems to motivate the workforce and more.
Module 13 - Time Management
The art of effective time management is then brought into discussion, emphasizing the importance of organising and prioritising tasks. Candidates also learn how to eliminate problematic procrastination, create an efficient daily schedule and use the SPIRIT model to set meaningful personal and professional objectives.
Module 14 - Stress Management
Module 14 discusses the causes and effects of stress, along with how stress cannot be avoided and therefore must be managed proactively. Tips and techniques for bringing stress levels under control are provided, common stress triggers are discussed, and candidates learn why some are more prone to stress than others.
Module 15 - Transport Management Systems
A look at logistics in the tourism trade follows in Module 15, which compares and contrasts several major transportation methods. The pros and cons of the different types of transportation are presented, factors affecting the provision of transport are explored and the development of efficient transport management systems is discussed.
Module 16 - Crisis Management
The importance of planning ahead for potential crises follows in Module 16, which guides candidates through the process of developing a broad crisis management plan. Several different types of crisis situations are detailed and discussed, along with the gradual process of restoring confidence in customers after an emergency.
Module 17 - Managing Public Awareness Programmes
Candidates then learn how the travel and tourism sector has the power to influence public opinion on almost any destination or region. The objectives of public awareness programmes are discussed, along with how tour operators proactively boost the appeal of destinations to generate public interest.
Module 18 - Sustainable Tourism
In the final module, learners consider the need for sustainability and responsibility in the provision of travel and tourism products. Sustainable tourism as a growing concern among customers worldwide is also discussed, along with how sustainable tourism can be beneficial for the business, the customer and society as a whole.
Our Free certificate courses are online study programs. This means that you are able to study your Free Travel and Tourism course from home.
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