AI in Social Media & Advertising

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AI in Social Media & Advertising

Welcome to the AI in Social Media & Advertising course, where you'll discover how artificial intelligence is transforming the digital marketing landscape. This free digital marketing course offers an in-depth look at how AI can enhance social media strategies, personalize advertising, and optimize content delivery. With the rise of social media platforms and the growing need for targeted advertising, AI tools have become indispensable for marketers. This course will explore how to leverage AI to improve engagement, reach the right audience, and make data-driven decisions in social media marketing and advertising. Whether you're a business owner, marketer, or someone looking to start a career in digital marketing, this course provides essential insights into AI-powered marketing techniques.

Through this digital marketing short course, you will gain valuable skills to enhance your online presence, reach targeted customers more effectively, and drive conversions. You'll also be introduced to best online digital marketing courses and resources for further learning. By completing this course, you will understand how AI can improve campaign performance, analyse social media trends, and automate marketing tasks to save time and resources. After finishing this course, you’ll be ready to implement AI-driven strategies that make your social media campaigns more efficient and impactful.

By the end of this course the learner will be able to:

  • Understand how AI can be applied in social media marketing and advertising to drive business success.
  • Learn to optimize advertising campaigns using AI tools to enhance targeting and personalization.
  • Explore the role of AI in automating tasks such as content creation, scheduling, and analytics.
  • Gain a deeper understanding of free digital marketing certification and how to apply AI strategies for campaign optimization.
  • Develop the skills to analyse data and make informed decisions for better engagement and performance in social media marketing.

All free online certificate courses at Oxford Home Study Centre are 100% free of charge from start to finish.  There is no enrolment fee, all study aids are provided via our online learning platform and all of our courses are self-paced for total flexibility.

Our exclusive free courses provide the perfect opportunity to expand your knowledge, develop new skills and explore new professions.  Upon completion of your free online certificate course, you will have the option of claiming one of three different types of certificates for a small fee:

  1. An official Course Completion Certificate from Oxford Home Study Centre
  2. A CPD Accredited Certificate to boost your CPD profile
  3. An Endorsed Certificate issued by the Quality Licence Scheme

Each of these certificates could prove helpful in supporting future job applications, or helping you climb the career ladder with your current employer. All certificates are 100% optional upon successful completion of your course - available to purchase with your preferred postage option.

For more information on certificate costs, head over to our pricing page or contact a member of the team at Oxford Home Study Centre anytime. 

COURSE CONTENT

This AI in Social Media & Advertising course covers the following topics:

Module 1: Introduction to AI in Social Media Marketing

This module explains how Artificial Intelligence is transforming social media marketing through automation, personalised targeting and advanced analytics. You will learn how AI enhances engagement, reach and overall marketing performance.

Module 2: AI-Powered Advertising & Campaign Optimization

You will explore how AI improves ad targeting, automates bidding and optimises campaigns across social platforms. This module shows how intelligent tools increase ROI and help marketers make data-driven decisions.

Module 3: AI for Social Media Content & Influencer Marketing

This module covers how AI assists in content creation, trend analysis and influencer identification. You will learn how AI helps brands develop high-performing content and partner with the right influencers to boost visibility.

HOW IT WORKS

 
1

Enhance your skills with our highly informative courses.

2

Pass the assignments by getting the required marks.

3

Get certified and enhance the worth of your CV.

WHY GET CERTIFIED

 
Certificate Icon

Earning a certification builds employer confidence in your skills. You can effortlessly add the credential to your portfolio and share it across platforms.

Earning a certification showcases your advanced skills and commitment to professional growth. This significantly increases your chances of getting hired.

Expanding your knowledge and skills is essential for landing a job, advancing to higher positions, and exploring new career paths.

 

FREQUENTLY ASKED QUESTIONS (FAQs)

 
Yes. We provide free digital marketing courses designed to introduce the basics of online promotion, audience engagement, and digital strategy.
You’ll explore topics such as social media marketing, search engine basics, content creation, branding, and online customer behaviour.
Absolutely. The programmes are written for complete beginners and require no previous experience in marketing or business.
Simply choose your course on our website and enrol instantly—no fees, applications, or requirements.
Yes. You’ll find real-world scenarios showing how digital marketing strategies are applied across different platforms and industries.
You may request an optional free digital marketing certification once you complete all modules and assessments.
The learning is self-paced. Many students complete it within a few days or weeks, depending on their schedule.
Yes. You’ll complete simple multiple-choice assessments that help reinforce the key digital marketing concepts you’ve learned.
They offer an excellent foundation for newcomers and are ideal for anyone who wants to learn digital marketing for free before progressing to advanced studies.
Yes. All courses are available worldwide and can be accessed from any device with an internet connection.

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Course Info

Course Level Short Course
Awarding Body OHSC
Study Method Online
Course Duration 20 Hours
Entry Requirements Open to All
Start Date Ongoing