Public Relations Certificate Online

This online public relations certificate, is delivered over seven in-depth modules:

Module 1 – Introduction to Public Relations

The introductory course module begins by providing candidates with an overview of contemporary public relations, incorporating an exploration of how PR fits in with modern business operations.  Content outlines the importance of public opinion, the responsibilities of the PR professional and the benefits of effective PR management.

Module 2 – Tools for Public Relations

A series of important and useful tools for public relations are introduced in Module 2, which also guides candidates through a series of contemporary approaches to corporate PR.  The key differences between advertising and public relations are introduced and explored, along with professional approaches to public research and opinion-polling.

Module 3 – Public Relations Process

The public relations process is then dissected and investigated in-depth throughout Module 3, which pays specific focus to how it is the PR professional adapts their approach to bring about the required result.  Along with a variety of key PR tasks and duties, candidates are guided through the specifics of internal, macro and external environments.

Module 4 – Public Relations and Communication

The importance of communication in professional public relations management takes precedence in Module 4.  Course content explores effective public relations planning and the core elements thereof, the importance of communication consistency and how forethought and proactivity lie at the heart of all successful PR efforts.

Module 5 – Corporate Public Relations

Course Module 5 provides candidates with a deeper exploration of the corporate benefits of effective public relations strategies, along with a series of associated challenges. Core subtopics covered include an introduction to corporate media relations, corporate PR planning and human resource development.

Module 6 – Production of Public Relations Materials

A series of critically-important PR materials are outlined and dissected in Module 6.  Along with an essential introduction to corporate publication requirements, internal/external communications and printed PR materials, course content explores when, where, how and why specific PR materials should be put into use for maximum benefit.

Module 7 – Media Relations

Closing the course, Module 7 focuses on the often turbulent yet enormously powerful relationship between the contemporary business and the media.  Candidates are guided through a series of media monitoring strategies and associated crisis management techniques, along with how and why the media has such enormous influence and power over the modern business.

Our Free certificate courses are online study programs. This means that you are able to study your free Public Relation course from home. 

OHSC Certificate of Completion - Digital certificate

Digital certificate - Included.

Quality Licence Scheme Certificate of Completion - Hard copy certificate

Hard copy certificate - £85

Note: A nominal fee of £9.99 covers the delivery charge within the United Kingdom and a nominal fee of £19.99 covers the delivery charge outside the United Kingdom.