|Course at QLS||Level 3|
|Endorsement||Endorsed by Quality Licence Scheme|
|Study Method||Distance Learning|
|Course Duration||200 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
How a business is perceived in the eyes of the public will always play a critically important role in mapping its future. Even in the case of non-profit organisations and businesses that do not work directly with the public, maintaining strong and positive public relations is of pivotal importance. To build a glowing reputation with the public is to establish long-term strength and viability as a business. To fall out of favour with the public in general is to cast aspersions on the future of the business in general. Organisations the world over rely on the skills of exquisitely-competent PR professionals to monitor, analyse and ultimately control public opinion to protect and promote brand-reputation.
This public relations certificate online, offers a concise yet comprehensive introduction to one of the most dynamic and potential-filled areas of contemporary business. Over the course of seven intensive modules, candidates are gradually guided through every core concept, theoretical teaching and hard-skill required to begin or further a rewarding career in PR. Course content on this online pr course, begins with a broad introduction to contemporary public relations, before investigating a series of key PR tools and the specifics of the professional public relations process. Along with how and why PR in general is of such importance from a corporate perspective, candidates explore the production of important public relations materials and how to build and maintain strong media relations.
This online public relations certificate, is delivered over seven in-depth modules:
Module 1 – Introduction to Public Relations
The introductory course module begins by providing candidates with an overview of contemporary public relations, incorporating an exploration of how PR fits in with modern business operations. Content outlines the importance of public opinion, the responsibilities of the PR professional and the benefits of effective PR management.
Module 2 – Tools for Public Relations
A series of important and useful tools for public relations are introduced in Module 2, which also guides candidates through a series of contemporary approaches to corporate PR. The key differences between advertising and public relations are introduced and explored, along with professional approaches to public research and opinion-polling.
Module 3 – Public Relations Process
The public relations process is then dissected and investigated in-depth throughout Module 3, which pays specific focus to how it is the PR professional adapts their approach to bring about the required result. Along with a variety of key PR tasks and duties, candidates are guided through the specifics of internal, macro and external environments.
Module 4 – Public Relations and Communication
The importance of communication in professional public relations management takes precedence in Module 4. Course content explores effective public relations planning and the core elements thereof, the importance of communication consistency and how forethought and proactivity lie at the heart of all successful PR efforts.
Module 5 – Corporate Public Relations
Course Module 5 provides candidates with a deeper exploration of the corporate benefits of effective public relations strategies, along with a series of associated challenges. Core subtopics covered include an introduction to corporate media relations, corporate PR planning and human resource development.
Module 6 – Production of Public Relations Materials
A series of critically-important PR materials are outlined and dissected in Module 6. Along with an essential introduction to corporate publication requirements, internal/external communications and printed PR materials, course content explores when, where, how and why specific PR materials should be put into use for maximum benefit.
Module 7 – Media Relations
Closing the course, Module 7 focuses on the often turbulent yet enormously powerful relationship between the contemporary business and the media. Candidates are guided through a series of media monitoring strategies and associated crisis management techniques, along with how and why the media has such enormous influence and power over the modern business.
At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.