|Course at QLS||Level 2|
|Endorsement||Endorsed by Quality Licence Scheme|
|Study Method||Distance Learning|
|Course Duration||125 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
Public opinion is perhaps the single most important consideration shared by every brand and organisation in operation. Without a solid reputation and strong public opinion, success becomes impossible while basic stability becomes a challenge. By contrast, a sudden spike in positive public opinion is often all it takes to transform a brand’s position and performance. To master the skills, knowledge and techniques required to positively influence public opinion is to become one of the most priceless of all business assets.
This introductory online public relations certificate, offers an outstanding introduction to both the duties and the value of the modern PR professional. Rather than simply standing by and gauging public opinion, PR teams proactively seek to influence, improve and ultimately control the way their respective brand is viewed in the public domain. Four modules of PR Course Online, explore the world of the PR manager, along with the importance of creating a strong media image, how to manage media relations long-term and ultimately how to deal with a variety of common PR challenges and crises.
Successful candidates may choose to pursue entry-level PR positions, or continue studying professional PR at a higher level.
This PR online course, is delivered over four in-depth modules:
Module 1 – Introduction to Public Relations
The opening course module introduces the subject of contemporary public relations, incorporating valuable insights as to what the PR manager does, why it matters and the consequences of inaction. Additional subtopics covered include PR tactic selection, fragmentation, the creation of effective PR plans and strategies for identifying and defining PR goals.
Module 2 – Creating Your Media Image
Course Module 2 focuses on creating an effective media image, discussing why it is that any brand or business must decide on its own unique message and to whom it should be communicated. The importance of establishing effective media guidelines is also brought into the conversation, along with choosing the best spokesperson to represent the brand and more.
Module 3 – Managing the Media
Working with the media continues as the primary core focus of Module 3, which focuses more specifically on long-term PR management. Several critical subtopics are discussed including the ‘no comment’ scenario, coping with difficult questions, the potential value of sound bites, the power of the press release, how to create catchy headlines and more.
Module 4 – PR and Crisis Management
Bringing the course to a close, Module 4 turns attention to the outright PR crisis and the way in which effective management thereof is of critical importance. Along with an introduction to the crisis management plan and its core elements, candidates discuss business recovery and continuity, the unbreakable links between public relations and social media, the value of emergency operations centres and more.
At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.