Social Media Online Course

No longer an optional element of the modern marketing mix, social media has become a comprehensive business priority.  Already an astonishingly powerful platform, the reach and relevance of social media is set to continue accelerating indefinitely. Billions of user accounts spanning almost every global nation represent the most extraordinary opportunity for the contemporary marketer. From targeted local advertising to explosive viral marketing campaigns, social media has levelled the playing field for businesses at all levels.

This social media online course, has been created for those with an interest in effectively harnessing the limitless power of this unique marketing platform.  Armed with professional level knowledge and talents, pinpointing specific audiences and reaching out globally becomes second nature.  Over the course of four insightful modules of social media management course, candidates are introduced to the concept of contemporary social media in general, before exploring social media marketing plans, a variety of helpful tools and resources, analysis of key metrics and the most commonly-encountered social media challenges.

Ultimately, successful candidates discover how to build and manage powerful social media teams, while investigating the role of social media in the overall marketing mix.  Potential career prospects range from advanced-level marketing positions within established businesses, right through to the building/management of private web marketing consultancies.