Social Media Online Course

This social media marketing course,  is delivered over four in-depth modules:

Module 1 – What is Social Media?

Opening the course, Module 1 outlines what exactly social media is and why it has such incredible power and relevance in the modern marketing mix.  Candidates explore the core specifics of the marketing mix in general, along with effective approaches to Profiles, Propagation, Production, Participation and Progress – aka the ‘Five Ps’ of social media marketing.

Module 2 – Developing a Social Media Plan

The second course module focuses more specifically on how to develop a workable social media plan, further clarifying the role and key responsibilities of social media professionals.  Candidates are guided through the fundamentals of building an online presence and expanding reach/authority, along with a series of effective competitor-analysis strategies and the basics of social media marketing budgets.

Module 3 – Building Your Social Media Team

Course content in the following unit centres on building and managing social media teams.  Problem identification and the importance of consistent analysis of key social media metrics enter the discussion, along with how/why social media trends must be acknowledged and how to work with the larger social media community in general.

Module 4 – Using Social Media for Marketing Plans

Bringing the course to a close, Module 4 introduces candidates to a series of contemporary social media services – dissecting and discussing each at length.  The use of speciality sites is also brought into conversation, along with implementation of social media marketing plans and how blogging can be used to enhance a brand’s reputation, authority and relevance.

Payment Option

Paying in Instalments: £385(Interest FREE Instalments)

Deposit: £85

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£75 Discount) £310

Course Endorsed

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.