Short Marketing Course

Course Content

This Online marketing course ,consists of the following three units:

Unit 1 – What is Internet Marketing?

The first unit of the course provides candidates with a broad overview of Internet marketing from a contemporary corporate perspective.  Along with an exploration of the basics of website design and development, candidates are introduced to the creation of professional Internet marketing plans and strategies for extending and enhancing online influence.

Unit 2 – E-mail Marketing

Course Unit 2 focuses primarily on the unique power and potential of e-mail marketing as a core element of the overall web marketing mix.  Candidates study the mechanics of writing effective marketing e-mails, how to plan and implement successful e-mail marketing strategies and the fundamentals of working with e-mail distribution services.

Unit 3 – Search Engine Optimization (SEO)

Bringing the course to a close, Unit 3 turns attention to one of the most important web marketing techniques of all – search engine optimisation.  The unit includes a broad overview of SEO, how to effectively work with and optimise keywords, monitoring search engine results page (SERP) rankings and how to incorporate SEO into a wider web marketing strategy.

Payment Options

Paying in Instalments: £140 (Interest FREE Instalments)

Deposit: £20

No of Instalments: 12

Each Instalment: £10

Pay in Full: (£41 Discount) £99

Course Accreditation

At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme.  This means that Oxford home study centre has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner. 

The course itself has been designed by Oxford home study centre to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met.  A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.