| Course Level | Level 1 |
| Endorsed By | Endorsed By ABC Awards and Certa Awards |
| Study Method | Online Learning |
| Course Duration | 80 hrs |
| Entry Requirements | There are no particular entry requirements |
| Start Date | Ongoing |
Short Marketing Course
With almost every contemporary business having taken full advantage of comprehensive global connectivity, the importance of Internet marketing has never been greater. Research has shown that the overwhelming majority of consumers now instinctively turn to the web, both for actual purchases and for advice on planned purchases. On the business side of things, competition has never been greater or more ferocious, with thousands of new web businesses joining the market every month. Over and above product quality and even value for money, strong Internet marketing is single-handedly determining which businesses survive.
Oxford Home Study College is proud to offer online short marketing course. This Level 1 short Marketing Course, is 100% online and flexible. There are no deadlines and no geographical restrictions, you are free to study in your own time from anywhere in the world. The incredible teachings this high-quality course offers are of extraordinary relevance and value in today’s business world. Whether looking to more effectively promote your own business or begin an exciting career in marketing, our short marketing courses could prove invaluable.
Over the course of three intensive units, you will explore the power and importance of Internet marketing, how to create and implement a professional marketing plan, the ongoing relevance of e-mail marketing, how to extend your influence among online audiences and how to take full advantage of essential search engine optimisation (SEO).
Course Content
This Online marketing course ,consists of the following three units:
Unit 1 – What is Internet Marketing?
The first unit of the course provides candidates with a broad overview of Internet marketing from a contemporary corporate perspective. Along with an exploration of the basics of website design and development, candidates are introduced to the creation of professional Internet marketing plans and strategies for extending and enhancing online influence.
Unit 2 – E-mail Marketing
Course Unit 2 focuses primarily on the unique power and potential of e-mail marketing as a core element of the overall web marketing mix. Candidates study the mechanics of writing effective marketing e-mails, how to plan and implement successful e-mail marketing strategies and the fundamentals of working with e-mail distribution services.
Unit 3 – Search Engine Optimization (SEO)
Bringing the course to a close, Unit 3 turns attention to one of the most important web marketing techniques of all – search engine optimisation. The unit includes a broad overview of SEO, how to effectively work with and optimise keywords, monitoring search engine results page (SERP) rankings and how to incorporate SEO into a wider web marketing strategy.
Payment Options
Paying in Instalments: £140 (Interest FREE Instalments)
Deposit: £20
No of Instalments: 12
Each Instalment: £10
Pay in Full: (£41 Discount) £99
Course Accreditation
At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Oxford home study centre has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 1 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Oxford home study centre to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
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