|Course Level||Level 3|
|Endorsed By||Endorsed By ABC Awards and Certa Awards|
|Study Method||Online Learning|
|Course Duration||200 Hours Approx.|
|Entry Requirements||No Entry Requirements|
Work your way towards endorsed product development certification online, with this all-new course from Oxford Home Study Centre! Open to ambitious candidates worldwide with no entry requirements to fulfil, our exclusive product development courses online are open for enrolment right now! Study the art of effective product development at an intermediate level, along with a detailed breakdown of the product life cycle and the importance of strategic pricing. Our endorsed online product development classes also cover branding and packaging considerations, choosing the appropriate distribution channel and the cornerstones of effective marketing. Enjoy the freedom to study in your own time and at your own pace, for the chance to boost your CV with a Level 3 Product Management Certificate! Sign up online, or contact the student support team at Oxford Home Study Centre if you have any questions.
Why Study Product Management?
Product management is an essential life cycle function in a business environment, which concerns the planning, production, management and marketing of one or more products. Those who work in product management assume complete responsibility for every stage of the product life cycle. A fascinating profession with limitless career opportunities, the role of the product manager has become particularly important and revered in an era of technology and start-ups. A product can be anything from a physical commodity to a virtual asset like a mobile app. In all instances, however, the product manager oversees the research, development, marketing, roll-out and subsequent management of the asset throughout its entire lifecycle. A position of high responsibility, successful project managers enjoy highly competitive salaries and long-term job security in return for their efforts.
At Oxford Home Study Centre, we exclusively provide the highest-quality distance learning opportunities on the web. This endorsed Level 3 Product Management Certificate is open for enrolment 365 days a year and includes all learning resources and study aids in the initial fee. Product management topics covered over the five course modules are as follows:
Unit 1 - Product Development and Product Lifecycle
The first module provides candidates with a detailed introduction to the new product development process, dissecting and discussing each component stage of the product life cycle. The value and importance of innovation in product development is examined, along with how to generate new product ideas, the concept of market testing and common reasons for product failure.
Unit 2 - Product Pricing Strategies
Module two discusses the function and value of price, along with the main objectives of pricing and the different ways of establishing an appropriate price or pricing structure. Several factors that can affect price determination are discussed, including the product’s value to the buyer, production costs, legal considerations, competition and marketing
Unit 3 - Branding and Packaging
Several fundamental branding and packaging concepts are introduced in module three, which explores the various functions of packaging and important legal requirements that can affect packaging decisions. The meaning and importance of branding are discussed in depth, along with the benefits and drawbacks of branding, how to select a good brand name and more.
Unit 4 - Channels of Distribution
Module four guides learners through the process of selecting appropriate distribution channels, assessing the meaning and role of distribution in a wider marketing strategy. Candidates are introduced to direct and indirect channels of distribution, various factors that can influence distribution channel appropriateness and associated product and market considerations.
Unit 5 – Marketing Your Product
Bringing the course to a close, module five outlines the importance of effective market research, while guiding candidates through the process of creating an effective marketing plan. The concept of segmentation is also discussed, along with how to effectively analyse the competition, perform SWOT analysis, leverage social media and more.
Paying in Instalments: £385(Interest FREE Instalments)
No of Instalments: 12
Each Instalment: £25
Pay in Full: (£75 Discount) £310
At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Oxford home study centre has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Oxford home study centre to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.