Marketing Certificate Online

This marketing online course,  is delivered over six in-depth modules:

Module 1 – Introduction to Marketing

The course begins by providing candidates with a broad overview of marketing from a contemporary corporate perspective.  Along with investigating the value and importance of marketing in general, candidates explore the primary elements of the marketing mix and the various roles/duties of the professional marketing manager.

Module 2 – Marketing Environment

Course content in Module 2 guides candidates through the marketing environment.  Candidates study the way in which marketing does not take place in a vacuum and can be influenced by a wide variety of factors, while discussing the specifics of Micro, Macro and Internal marketing in a business context.

Module 3 – Market Segmentation

A discussion of market segmentation follows in the third module, helping candidates build a better understanding of the different market types and the key characteristics of each.  Additional subtopics discussed include how to segment a market and why doing so can be beneficial as a marketing manager.

Module 4 – Consumer Behaviour

The importance of both understanding and analysing consumer behaviour represents the primary theme throughout Module 4.  Candidates explore a variety of customer types and their respective characteristics, how consumer behaviour is influenced by various factors, what can be learned by intensively analysing audience buying processes and more.

Module 5 – Developing a Marketing Plan

Course Module 5 provides candidates with a detailed breakdown of the contemporary business marketing plan, investigating each of its most important elements in-depth.  Additional subtopics introduced include product innovation value, the power and influence of consumer feedback, planning/implementing marketing audits and the consequences of poor marketing planning.

Module 6 – Promotion Mix

The closing course module centres on the promotion mix, guiding candidates through the value of promotion as a marketing tool/strategy and a series of associated challenges.  Candidates discover how to use promotion effectively, in conjunction with all other key elements of the professional marketing mix.

Payment Option

Paying in Instalments: £385(Interest FREE Instalments)

Deposit: £85

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£75 Discount) £310

Course Endorsed

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.