Google Adwords Course Online

This Adwords online course is delivered over five in-depth modules:

Module 1 – Understanding AdWords Lingo

The introductory course module provides candidates with a broad overview of the most important AdWords technical terms and jargon. Web marketing lingo is explored in detail, along with the fundamentals of search engine optimisation (SEO) and the role pay per click (PPC) advertising plays from a modern marketing perspective,

Module 2 – Creating an AdWords Strategy

The basic components of the powerful Google AdWords strategy are outlined and explored in Module 2, which guides candidates through the most important steps in the PPC planning and implementation processes.  A variety of campaign planning considerations and challenges are introduced, along with keyword selection criteria, the creation of ad groups and the value/uses of long-tail and short-tail keywords.

Module 3 – Creating a PPC Campaign

PPC campaign creation is discussed in further detail throughout Module 3.  Along with a series of essential planning guidelines, candidates explore budgeting for PPC campaigns, essential quality improvement strategies, quality score breakdown and more.

Module 4 – Designing Your Ads

Professional advertisement design follows as the core focus of Module 4, which incorporates an exploration of persuasive techniques and their application/relevance in contemporary marketing.  Along with a breakdown of professional advert structure, candidates explore effective use of language and written content in general within an ad.

Module 5 – Looking at Success

In the closing course unit, content shifts focus to GDN (Google’s Display Network) and a general series of teachings centred around advert/campaign optimisation.  Along with the importance of monitoring and analysing click-through rates (CTR), candidates are guided through a variety of additional key metrics and associated optimisation strategies.

Payment Option

Paying in Instalments: £385(Interest FREE Instalments)

Deposit: £85

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£75 Discount) £310

Course Endorsed

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.