The introductory course module outlines the significance of personal branding for a business. Candidates explore how a strong personal brand enhances credibility, visibility, and long-term professional success.

Module 2 investigates proven strategies for cultivating a distinctive personal brand. Candidates learn to define their unique value proposition and create a consistent, authentic image across all platforms.

A focused look at positioning follows in Module 3, where candidates explore techniques to differentiate their personal brand. Content covers competitive analysis, niche identification, and communicating unique strengths.

Module 4 introduces candidates to the SWOT framework as a tool for self-assessment. Candidates gain practical insights into recognising personal strengths, weaknesses, opportunities, and threats to improve their brand impact.

This module explores communication as a key driver of personal brand success. Candidates discover techniques for crafting clear, compelling messages and enhancing their influence through effective communication.

Module 6 discusses the vital role of active listening in relationship-building. Candidates will practice listening techniques that improve trust, empathy, and understanding in personal and professional interactions.

This module outlines proven strategies for successful networking. Candidates learn to establish meaningful connections, leverage relationships, and grow their influence across diverse networks.

Module 8 explores practical approaches to handling challenging personalities. Candidates gain skills in maintaining composure, managing conflict, and resolving tense interactions with diplomacy.

This module explores the fundamentals of delivering confident and engaging presentations. Candidates will discover techniques for structuring talks, using visual aids, and capturing their audience’s attention.

Module 10 introduces candidates to the principles and psychology of persuasion. Candidates explore tactics to influence decisions, inspire action, and communicate persuasively in both personal and professional contexts.

The concluding module explores practical negotiation strategies to reach favourable agreements. Candidates will discover how to prepare, bargain, and close deals with fairness and confidence.