Digital Marketing Certificate

Oxford Home Study Centre offers a complete collection of dynamic distance learning programmes, with expert tutor support and all learning resources provided as standard.  This exclusive Level 4 Digital Marketing Diploma is delivered over a series of six units, which conclude with online assessments for submission to your tutor:

Unit 1 What is Digital Marketing?

The introductory unit provides a detailed overview of the contemporary digital marketing landscape, along with the duties and responsibilities of those who work in the field.  The ongoing evolution of digital marketing is also discussed, along with its growing importance for the forward-thinking organisation.

Unit 2 Creating a Digital Marketing Plan

Unit two dissects the effective digital marketing plan into its core components - each of which is discussed at length.  The immense importance of comprehensive planning is examined, along with tips and techniques for the successful implementation of a broad digital marketing plan.

Unit 3 Using Google AdWords

The world’s most powerful and potentially-lucrative PPC platform, Google AdWords is studied in depth in the third unit.  The functions, mechanics and benefits of Google AdWords are discussed, along with how to successfully plan and implement a PPC campaign using this specific platform.

Unit 4 Creating a PPC Campaign

Candidates are then provided with a broader overview of Pay-Per-Click (PPC) advertising, incorporating some of the other popular platforms available.  Common challenges associated with the PPC advertising are discussed, along with instances where a PPC may be more or less effective as part of a wider marketing strategy.

Unit 5 Search Engine Optimisation

A fascinating exploration of search engine optimisation follows in unit five, examining the growing importance of SEO and the power of the world’s leading search engines.  A series of effective SEO techniques and strategies for on-page and off-page optimisation are also introduced.

Unit 6 Building Brand through Digital Media

Concluding the course, unit six focuses on reputation management and techniques for building a strong brand image through digital media.  Candidates learn how to handle PR issues online, enhance the brand’s reputation through a variety of digital marketing channels and generally build a strong and influential online presence.

Explore various free courses on our website. You can even take a start with one of our Free Digital Marketing courses today.

Paying in Instalments: £540(interest FREE Instalments)

Deposit: £108

No of Instalments: 12

Each Instalment: £36

Pay in Full: (£100 Discount) £440

At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.

A career in digital marketing could take you places you never dreamed possible. This advanced Level 4 Digital Marketing Diploma has been designed to mould and shape the executives of the future, with no prior knowledge or experience required to enrol.  For some, the dream is to climb to the top of the career ladder with an established company or marketing brand.  For others, it’s all about starting their own business from scratch and enjoying the perks of self-employment.  In both instances, entry-level salaries in digital marketing hover around the £20,000 level with limitless scope for improvement.

Who Should Take This Course?

Our exclusive online study programs are open to all candidates looking to improve and enhance their career prospects. This popular Level 4 Digital Marketing Diploma could be the ideal course for the following candidates:

• Ambitious individuals determined to reach the top of the ladder
• Newcomers and existing marketing workers alike
• Candidates interested in self-employment or freelance opportunities
• Anyone looking to start their own marketing business
• Business owners who lack digital marketing acumen
• Jobseekers looking to stand out from the crowd

With the committed support and consultancy of your personally-assigned tutor, you’ll be on your way to the career of your dreams in no time!  Enrol today, or contact our admissions team if you have any questions!