|Course Level||Level 4|
|Endorsed By||Endorsed By ABC Awards and Certa Awards|
|Study Method||Online Learning|
|Course Duration||260 Hours Approx.|
|Entry Requirements||No Entry Requirements|
Take that first key step towards fulfilling your untapped potential, with this exclusive Level 4 Digital Marketing Certificate! Exclusive to Oxford Home Study College, this dynamic Digital Marketing Certificate Online is open to ambitious candidates with the very top of the ladder in their sights! Study in your own time and at your own pace, exploring the ongoing evolution of the global marketing landscape! Learn how to create an effective digital marketing plan from scratch, generate revenues with Google AdWords and get to grips with the mechanics of search engine optimisation. Study online reputation management, digital brand enhancement and the art of selecting the most appropriate digital channels. Enjoy complete tutor support from start to finish, as you work your way towards a fully-endorsed Level 4 Digital Marketing Diploma! With the committed support of Oxford Home Study Centre, the career you know you’re capable of starts today!
Why Study Digital Marketing?
Digital marketing is fast becoming one of the most sought-after qualifications across every contemporary sector. Sooner or later, every business will have no choice but to include digital in its marketing activities. Worldwide, demand for talented digital marketers already outweighs supply by a considerable margin. By studying for an endorsed Level 4 Digital Marketing Diploma, you stand every chance of climbing to the very top of the career ladder. From fulfilling positions with established brands to limitless entrepreneurship opportunities, the digital marketing sector is well and truly open for business. With demand for digital marketing talent at an all-time high, there’s never been a better time to take your career to the next level!
Oxford Home Study Centre offers a complete collection of dynamic distance learning programmes, with expert tutor support and all learning resources provided as standard. This exclusive Level 4 Digital Marketing Diploma is delivered over a series of six units, which conclude with online assessments for submission to your tutor:
Unit 1 What is Digital Marketing?
The introductory unit provides a detailed overview of the contemporary digital marketing landscape, along with the duties and responsibilities of those who work in the field. The ongoing evolution of digital marketing is also discussed, along with its growing importance for the forward-thinking organisation.
Unit 2 Creating a Digital Marketing Plan
Unit two dissects the effective digital marketing plan into its core components - each of which is discussed at length. The immense importance of comprehensive planning is examined, along with tips and techniques for the successful implementation of a broad digital marketing plan.
Unit 3 Using Google AdWords
The world’s most powerful and potentially-lucrative PPC platform, Google AdWords is studied in depth in the third unit. The functions, mechanics and benefits of Google AdWords are discussed, along with how to successfully plan and implement a PPC campaign using this specific platform.
Unit 4 Creating a PPC Campaign
Candidates are then provided with a broader overview of Pay-Per-Click (PPC) advertising, incorporating some of the other popular platforms available. Common challenges associated with the PPC advertising are discussed, along with instances where a PPC may be more or less effective as part of a wider marketing strategy.
Unit 5 Search Engine Optimisation
A fascinating exploration of search engine optimisation follows in unit five, examining the growing importance of SEO and the power of the world’s leading search engines. A series of effective SEO techniques and strategies for on-page and off-page optimisation are also introduced.
Unit 6 Building Brand through Digital Media
Concluding the course, unit six focuses on reputation management and techniques for building a strong brand image through digital media. Candidates learn how to handle PR issues online, enhance the brand’s reputation through a variety of digital marketing channels and generally build a strong and influential online presence.
Paying in Instalments: £540(interest FREE Instalments)
No of Instalments: 12
Each Instalment: £36
Pay in Full: (£100 Discount) £440
At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Oxford home study centre has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Oxford home study centre to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
A career in digital marketing could take you places you never dreamed possible. This advanced Level 4 Digital Marketing Diploma has been designed to mould and shape the executives of the future, with no prior knowledge or experience required to enrol. For some, the dream is to climb to the top of the career ladder with an established company or marketing brand. For others, it’s all about starting their own business from scratch and enjoying the perks of self-employment. In both instances, entry-level salaries in digital marketing hover around the £20,000 level with limitless scope for improvement.
Who Should Take This Course?
Our exclusive online study programs are open to all candidates looking to improve and enhance their career prospects. This popular Level 4 Digital Marketing Diploma could be the ideal course for the following candidates:
With the committed support and consultancy of your personally-assigned tutor, you’ll be on your way to the career of your dreams in no time! Enrol today, or contact our admissions team if you have any questions!