Small Entrepreneur Ideas & Venture Design 

This Small Entrepreneur Ideas Course, is delivered over 10 modules:

Module 1 — Idea Generation, Selection & Validation

Learn structured techniques to generate many ideas, screen for feasibility and choose high-potential concepts; validate assumptions with low-cost tests and customer interviews. Practical exercises show how to run quick experiments that reveal real demand.

Module 2 — Customer Discovery & Jobs-To-Be-Done (JTBD)

Master customer discovery interviews and the JTBD framework to identify real customer problems and outcomes; convert insights into validated value propositions. Students practice crafting interview scripts and synthesising findings into a clear problem statement.

Module 3 — Business Models & Unit Economics

Design sustainable business models and calculate unit economics to ensure profitability at scale; includes revenue streams, cost drivers and break-even analysis. Learners build simple financial models to test business viability under different scenarios.

Module 4 — Pricing Strategy & Offer Design

Explore pricing frameworks, anchoring and value-based pricing to craft offers customers will buy while protecting margins; includes subscription and one-time pricing models. Practical tasks guide learners to create compelling offers and promotional packages.

Module 5 — Go-To-Market (GTM) & Growth Loops

Create GTM plans that combine paid, organic and referral channels and design growth loops that compound customer acquisition; learners map funnels and activation flows. Emphasis is on low-budget launch tactics and measurable early metrics.

Module 6 — Digital Marketing & AI/No-Code Automation

Teach core digital marketing tactics (SEO, social, email) while introducing AI tools and no-code platforms to automate marketing and operations. Students build simple automated workflows that save time and improve lead conversion.

Module 7 — Operations, SOPs & Lean Delivery

Develop scalable operations, standard operating procedures and quality checks so small teams can deliver consistently; covers inventory, fulfillment and remote coordination. Includes templates and checklists to implement lean delivery quickly.

Module 8 — Finance, Cash Flow & Funding Paths

Covers cash flow management, budgeting, forecasting and funding options (bootstrapping, grants, angel investors); shows how to prepare essential financial documents. Learners practice scenario planning to protect runway and make informed funding choices.

Module 9 — Legal, Compliance & Risk

Introduces basic legal structures, registration, contracts, intellectual property and compliance obligations relevant to small ventures; covers simple risk mitigation steps. Practical guidance helps entrepreneurs choose the right entity and protect their business.

Module 10 — Sales, Negotiation & Brand Story

Focuses on sales fundamentals, negotiation tactics and crafting a persuasive brand story that converts prospects into customers; includes pitch templates and outreach sequences. The module ends with a capstone: a live-ready pitch and a one-page venture brief.

OHSC Certificate of Completion - Digital certificate

Digital certificate - Included.

Quality Licence Scheme Certificate of Completion - Hard copy certificate

Hard copy certificate - £85

Note:A nominal fee of £9.99 covers the delivery charge within the United Kingdom and a nominal fee of £19.99 covers the delivery charge outside the United Kingdom.