|Course Level||Level 3|
|Awarding Body||ABC AWARDS|
|Study Method||Distance Learning|
|Course Duration||200 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
Successful marketing has the potential to propel any business of any size to spectacular success, practically overnight. To strike the right chord with a target audience is to build a brand of respect, authority and value – success following somewhat naturally. By contrast, even a modest marketing misfire can have catastrophic consequences. In an era where competition has never been more ferocious, quality of marketing often determines which brands excel and which struggle to survive. In the eyes of business leaders, the skills of the elite marketing professional are both priceless and in increasingly short supply.
This insightful marketing course online, has been designed for those looking to advance existing careers, or step into an entry-level marketing role for the first time. With no specific knowledge or prior experience required, six fascinating modules outline the duties, responsibilities and value of the modern marketing manager. Along with a comprehensive outline of corporate marketing mechanics, candidates are provided with a detailed breakdown of professional marketing plans and the marketing mix. Course content of this marketing certificate online, covers the identifying and satisfying of a target market’s needs, the importance of powerful promotion and an exploration of market segmentation.
Ultimately, successful candidates will have the opportunity to pursue roles with established marketing agencies or businesses.
This marketing online course, is delivered over six in-depth modules:
Module 1 – Introduction to Marketing
The course begins by providing candidates with a broad overview of marketing from a contemporary corporate perspective. Along with investigating the value and importance of marketing in general, candidates explore the primary elements of the marketing mix and the various roles/duties of the professional marketing manager.
Module 2 – Marketing Environment
Course content in Module 2 guides candidates through the marketing environment. Candidates study the way in which marketing does not take place in a vacuum and can be influenced by a wide variety of factors, while discussing the specifics of Micro, Macro and Internal marketing in a business context.
Module 3 – Market Segmentation
A discussion of market segmentation follows in the third module, helping candidates build a better understanding of the different market types and the key characteristics of each. Additional subtopics discussed include how to segment a market and why doing so can be beneficial as a marketing manager.
Module 4 – Consumer Behaviour
The importance of both understanding and analysing consumer behaviour represents the primary theme throughout Module 4. Candidates explore a variety of customer types and their respective characteristics, how consumer behaviour is influenced by various factors, what can be learned by intensively analysing audience buying processes and more.
Module 5 – Developing a Marketing Plan
Course Module 5 provides candidates with a detailed breakdown of the contemporary business marketing plan, investigating each of its most important elements in-depth. Additional subtopics introduced include product innovation value, the power and influence of consumer feedback, planning/implementing marketing audits and the consequences of poor marketing planning.
Module 6 – Promotion Mix
The closing course module centres on the promotion mix, guiding candidates through the value of promotion as a marketing tool/strategy and a series of associated challenges. Candidates discover how to use promotion effectively, in conjunction with all other key elements of the professional marketing mix.
At the end of this course successful learners will receive a Certificate of Achievementby ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that OHSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.
The course itself has been designed by OHSC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.