|Course Level||Level 3|
|Awarding Body||ABC AWARDS|
|Study Method||Distance Learning|
|Course Duration||200 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
In an era of comprehensive global connectivity, competition in largely every business sector has never been more ferocious. The arrival of thousands of new businesses each and every year puts enormous pressure on established brands, operating at all levels. It has therefore never been more important to both effectively identify and reach the required audience to build and maintain a customer-base. The power of conventional mass-marketing mediums may have wavered over time the – the unstoppable rise of powerful web marketing has only just begun.
All over the world, businesses are vastly expanding their internet marketing budgets to remain viable in the digital consumer age. This insightful internet marketing course, lays the rock-solid foundation upon which to build an incredible career in digital marketing. Over the course of six intensive units, of internet marketing online course, candidates are provided with a broad introduction to the concept of internet marketing in general, along with its relevance and value from a contemporary business perspective. Candidates explore the core mechanics of search engine optimisation (SEO), the power of social media as a marketing tool and how to both identify and target the right audience.
A range of strategies for analysing and influencing target audiences are introduced, combined with an exploration of e-mail marketing, online advertising and an overview of pay-per-click (PPC) campaigns. Ultimately, successful candidates will have the opportunity to join existing brands and businesses in marketing roles, or set up their own business as a private contractor/service provider.
This internet marketing course online, is delivered over six in-depth modules:
Module 1 – What is Internet Marketing?
The course begins by guiding candidates through the basics of internet marketing and outlining its role and relevance from a contemporary corporate perspective. Along with an exploration of key web design and development concepts, candidates investigate several associated subtopics including affiliate programmes, e-mail marketing, social media and search engine optimisation (SEO).
Module 2 – Creating an Internet Marketing Plan
Web marketing plans follow as the primary core focus in Module 2, which dissects the professional internet marketing plan and discusses its most important elements. Candidates explore the value and purpose of consumer analysis, market analysis, the fundamentals of the marketing cycle and essential competitor-evaluation strategies.
Module 3 – E-Mail Marketing
A comprehensive introduction to email marketing follows in Module 3, incorporating an exploration of how email marketing works and why it remains of such importance. The power and potential of effective e-mail strategies is discussed, along with the key stages of planning and implementing successful campaigns.
Module 4 – Search Engine Optimisation (SEO)
The fourth course module guides candidates through the most important elements of search engine optimisation (SEO) from a marketing perspective. Course content outlines the role of SEO as part of the internet marketing mix, along with why site optimisation demands intensive focus and the consequences of negative/black-hat SEO. Candidates also discuss Search Engine Results Page (SERP) rankings, keyword optimisation and more.
Module 5 – Advertising Online
The penultimate course module shifts focus to online advertising – specifically outlining the difference between web marketing and advertising. Candidates explore effective advert composition, keyword selection, setting up and managing Pay Per Click (PPC) campaigns and generally how to maximize both the reach and the ROI of all web marketing efforts.
Module 6 – Social Media Marketing
Closing the course, Module 6 sheds light on the extraordinary power and potential social media brings the contemporary web marketer. Along with a broad introduction to YouTube, Facebook, LinkedIn, Twitter and other popular social media services, course content guides candidates through blog creation and management, creating a social media plan and generally how to expand and enhance an online presence.
Each Instalment: £25
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that OHSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.
The course itself has been designed by OHSC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.