Sales Management Program

This fascinating Level 5 Diploma in Sales Management takes place over 11 in-depth modules, each concluding with an online assessment.  Sales management concepts and related subtopics covered throughout the course are as follows:

Module 1 - Essential Skills for Smart Selling         

The first module provides candidates with a fascinating introduction to the concept of ‘smart’ selling, incorporating tips and guidelines for becoming a more effective seller.  The importance of establishing realistic objectives in sales management is also discussed, alongside the role of confidence in smart selling.

Module 2 - Techniques for Maximum Sales           

Candidates then learn how to maximise the value of every sale, while at the same time closing more sales in general.  An introduction to effective networking is also included, along with new client identification techniques, how to enhance productivity in sales management and the importance of minimising time wasted on valueless leads.

Module 3 - Customer Focused Selling        

Module three brings customer focused selling into the discussion, examining the sales process from the customer’s perspectives.  Learners study the benefits and importance of both understanding and anticipating customers’ needs, along with the ongoing challenge of ensuring every customer’s expectations are met or exceeded.

Module 4 - Sales Presentation                    

The art of preparing and presenting a convincing proposal is examined in module four, which also covers several useful tools and techniques for enhancing the impact of a sales presentation.  Candidates also consider the importance of self-assuredness and confidence for more effective and engaging delivery of presentations and pitches.

Module 5 - Body Language as a Sales Tool

Module five explores the extent to which nonverbal communication can be a uniquely powerful sales tool.  The use of body language to enhance the impact and appeal of a verbal pitch is discussed, along with the importance of acknowledging how nonverbal cues may be picked up on and interpreted by others in a sales setting.

Module 6 – Using the Telephone as a Sales Tool  

Candidates then consider the extent to which telephone communications bring unique challenges and opportunities into sales and marketing activities.  The most important skills and competencies for effective telephone sales are discussed, along with the advantages and disadvantages of cold-calling and other telephone sales strategies.

Module 7 - Communication Skills for Relationship Selling

In module seven, course content examines the unique importance of establishing and maintaining good customer relationships to bolster and sustain sales.  The concept of ‘relationship selling’ is detailed and discussed, along with how eliminating the traditional business-customer barrier can be beneficial in a contemporary sales setting.

Module 8 - The Relationship between Sales and Marketing

Module eight considers sales as part of a wider marketing strategy, detailing the differences between sales management and marketing management. The components of an effective marketing strategy are discussed, along with the importance of separating sales and marketing to ensure each is given equal priority.

Module 9 - Sales and Marketing Planning        

A detailed breakdown of the sales and marketing planning process is provided in module nine, in which candidates learn how to lay the groundwork for a successful campaign/strategy.  Course content also covers the negative consequences associated with insufficient or absent planning in a sales and marketing context.

Module 10 - Personal Selling and Sales Promotion          

The qualities and characteristics of the superior salesperson are detailed and discussed in module 10, in which candidates are presented with several tips and guidelines for improving their personal selling skills.  An introduction to sales promotion is also provided, along with where promotion fits in with a broad marketing and sales strategy.

Module 11 - Key Account Management

Concluding the course, module 11 examines the functions and objectives of key account management, in which candidates consider the potential pros and cons of providing certain customers with preferential treatment.  The unique challenges of global account management in contemporary sales and marketing are also discussed.

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OHSC Certificate of Completion - Digital certificate

Digital certificate - Included.

Quality Licence Scheme Certificate of Completion - Hard copy certificate

Hard copy certificate - £85

Note: A nominal fee of £9.99 covers the delivery charge within the United Kingdom and a nominal fee of £19.99 covers the delivery charge outside the United Kingdom.

Careers in sales and marketing are open to confident and ambitious individuals from all backgrounds.  If you consider yourself to have an engaging, influential and personable character, you could be a born sales manager in the making.  Typical job titles in the field of sales management include sales consultant, sales executive, internal sales representative, external account executive, account manager, senior sales representative and many more besides.  Salaries at entry-level start from around £20,000 or more, with limitless scope for advancement.

Who Should Take This Course?

All courses from Oxford Home Study Centre include a complete range of study aids and expert tutor support as standard.  Our most advanced Level 5 Diploma in Sales Management may prove of particular interest to the following applicants:

• Confident candidates with outgoing personalities
• Sales personnel pursuing leadership level promotions
• Business owners, managers and supervisors
• Anyone who works in sales or marketing
• Entrepreneurs who handle their own sales management
• Jobseekers looking to boost their employment prospects

Whether new to sales or ready to take on a leadership role for the first time, our exclusive Level 5 Diploma in Sales Management is open for enrolment right now.  Sign up online, or contact the admissions team at Oxford Home Study Centre for more information.