Marketing Certification Online

This advanced Level 5 Marketing Diploma is open to ambitious candidates worldwide, with no deadlines imposed and no entry requirements to fulfil.  Course content is delivered over a series of 13 detailed modules, each concluding with an online assessment for submission to your assigned tutor:

Unit 1. Marketing: An Overview

The course begins by defining marketing as both a profession and a wider concept, presenting a detailed overview of the objectives and limitations of marketing from a contemporary business perspective.  Each component of the marketing mix is also discussed in depth, along with the differences between marketing and selling, typical responsibilities in a marketing role and the advantages of effective marketing.

Unit 2. What is a Marketing Environment?

The concept of the marketing environment is examined in module two, in which candidates discuss the various internal and external pressures that can impact marketing effectiveness.  Learners consider how the overall impact of a marketing strategy can be influenced by any number of factors, which in many instances do not fall within the control of the organization.

Unit 3. Markets and Market Segmentations

Module three turns attention to market segmentation, outlining the benefits of effective segmentation and guidelines for strategically segmenting markets.  Several common issues regarding market segmentation are also discussed, along with the potential consequences associated with poor segmentation of markets.

Unit 4. How to Understand and Influence Consumer Behaviour

An exploration of consumer behaviour follows in module four, in which candidates consider the reasons consumers take certain actions and behave in certain ways.  The extent to which marketing can influence the spending decisions of consumers is discussed, along with several different consumer types, an overview of the consumer buying process and the differences between a ‘user’ and a ‘buyer’.

Unit 5. The Market Research Process

The importance of intensive, effective and accurate market research is discussed in module five, in which candidates learn how to identify and analyse an appropriate target audience.  Several methods for approaching and studying a target audience are presented, along with the contribution audience analysis makes to a broader marketing strategy.

Unit 6. Creating a Marketing Plan

A detailed breakdown of the effective marketing plan is presented in module six, which also discusses the importance of strategic planning as a marketer.  Candidates learn how to establish viable and appropriate goals, implement a professional marketing audit and strive for continuous improvement at all stages of the marketing process.

Unit 7. Stages of the Product Life cycle

Candidates are introduced to the concept of the product life cycle and each of its component stages in module seven.  The importance of product innovation and extensive product research is discussed, along with some of the most common reasons for product failure and the extent to which marketing influences each stage of the product life cycle.

Unit 8. Pricing Strategies in Marketing

Module eight explores the functions and objectives of pricing strategies, presenting a series of guidelines for establishing a viable price for a product or service.  Candidates examine the various internal and external influences that can affect the viability of a pricing structure, along with the potential consequences of ineffective pricing.

Unit 9. Branding, Packaging and Labelling

In module nine, candidates learn how branding and packaging provides a business with the opportunity to differentiate itself from the competition.  The importance of meeting a target audience’s requirements and expectations with appropriate packaging is discussed, along with how to come up with an effective brand name and the potential disadvantages of branding.

Unit 10. Distribution Channels

The importance of selecting and leveraging the appropriate distribution channels is discussed in module 10, in which candidates learn how to evaluate the suitability of the various distribution channels available for a specific product or service.  Various internal and external pressures that can affect the viability of any given distribution channel are also discussed.

Unit 11. The Role of the Promotional Mix

Module 11 brings the promotional mix into discussion, detailing how marketing and promotion are different but closely-connected concepts.  The cornerstones of an effective promotional initiative are discussed, along with the role communication plays at the heart of an effective marketing strategy.

Unit 12. Marketing, Promotion Strategy and Personal Selling

Candidates consider the qualities and characteristics of the effective salesperson in module 12, which also presents a series of guidelines for becoming a more effective personal seller.  The difference between marketing and selling is also discussed, along with the functions and objectives of personal selling from a wider marketing perspective.

Unit 13. Advertising and Public Relations

Concluding the course, module 13 discusses the differences between advertising and marketing, along with how the two concepts are closely-connected.  The extent to which public relations can make or break a marketing strategy is also discussed, along with the limitless value of generating positive PR for a product, a service or a brand.

Explore various free courses on our website. You can even take a start with one of our Free Marketing courses today.

OHSC Certificate of Completion - Digital certificate

Digital certificate - Included.

Quality Licence Scheme Certificate of Completion - Hard copy certificate

Hard copy certificate - £85

Note: A nominal fee of £9.99 covers the delivery charge within the United Kingdom and a nominal fee of £19.99 covers the delivery charge outside the United Kingdom.

Our most advanced Marketing Diploma to date was created for ambitious candidates looking to reach the very top of the profession.  Whether new to marketing or looking to take an existing career to the next level, this endorsed Level 5 Marketing Diploma could help you take that next big step.  Pursue a position with an established organisation, or consider a world of enjoyable self-employment opportunities. Entry-level marketing salaries start from around £18,000 with no upper-limits for more advanced personnel.

Who Should Take This Course?

At Oxford Home Study Centre, we exclusively offer the highest-quality distance learning opportunities for ambitious candidates. This endorsed Level 5 Marketing Diploma was created with the following applicants in mind:

• Candidates pursuing higher-level marketing careers
• Members of the workforce pursuing promotion
• Marketers working on their skills and knowledge
• Business owners, managers and senior personnel
• Entrepreneurs considering new business establishment
• Anyone looking to boost their CV and job prospects

Enrolment is open 365 days a year, making now the perfect time to get started on your Level 5 Marketing Diploma!  Sign up online, or contact the admissions team at Oxford Home Study Centre if you have any questions.