|Course Level||Level 5|
|Endorsed By||Endorsed By ABC Awards and Certa Awards|
|Study Method||Online Learning|
|Course Duration||320 Hours Approx|
|Entry Requirements||No Entry Requirements|
Still dreaming of a high-flying career in marketing? With this exclusive online course from Oxford Home Study Centre, it’s time to stop dreaming and start making things happen! Earn accredited marketing certification online, studying in your own time and at a pace that suits your lifestyle. Our exclusive online marketing certifications are designed to pave the way for successful careers in the field! This advanced Level 5 Marketing Diploma covers the most important concepts at the heart of contemporary marketing, including the market research process, understanding consumer behaviour, how to create a marketing plan and the importance of segmentation. Enjoy expert tutor support from start to finish, along with all required study aids included in the course fee. Get started on your Level 5 Marketing Diploma today and tomorrow could be yours for the taking!
Why Study Marketing?
In an era of unprecedented competition, it’s becoming increasingly difficult for businesses to stand out and make their presence known. Irrespective of the products you sell and the services you offer, you’re just another face in the crowd. That is, unless you market your products, your services and your brand in an engaging and impactful way. This is where the limitless value of talented marketing professionals comes into the equation. To master the art of influencing consumer behaviour is to become a priceless human resource for any business. The more advanced your marketing skills and knowledge, the bigger and better the career opportunities that await you. All of which starts with our exclusive marketing certifications online- enrol in seconds today!
This advanced Level 5 Marketing Diploma is open to ambitious candidates worldwide, with no deadlines imposed and no entry requirements to fulfil. Course content is delivered over a series of 13 detailed modules, each concluding with an online assessment for submission to your assigned tutor:
Unit 1. Marketing: An Overview
The course begins by defining marketing as both a profession and a wider concept, presenting a detailed overview of the objectives and limitations of marketing from a contemporary business perspective. Each component of the marketing mix is also discussed in depth, along with the differences between marketing and selling, typical responsibilities in a marketing role and the advantages of effective marketing.
Unit 2. What is a Marketing Environment?
The concept of the marketing environment is examined in module two, in which candidates discuss the various internal and external pressures that can impact marketing effectiveness. Learners consider how the overall impact of a marketing strategy can be influenced by any number of factors, which in many instances do not fall within the control of the organization.
Unit 3. Markets and Market Segmentations
Module three turns attention to market segmentation, outlining the benefits of effective segmentation and guidelines for strategically segmenting markets. Several common issues regarding market segmentation are also discussed, along with the potential consequences associated with poor segmentation of markets.
Unit 4. How to Understand and Influence Consumer Behaviour
An exploration of consumer behaviour follows in module four, in which candidates consider the reasons consumers take certain actions and behave in certain ways. The extent to which marketing can influence the spending decisions of consumers is discussed, along with several different consumer types, an overview of the consumer buying process and the differences between a ‘user’ and a ‘buyer’.
Unit 5. The Market Research Process
The importance of intensive, effective and accurate market research is discussed in module five, in which candidates learn how to identify and analyse an appropriate target audience. Several methods for approaching and studying a target audience are presented, along with the contribution audience analysis makes to a broader marketing strategy.
Unit 6. Creating a Marketing Plan
A detailed breakdown of the effective marketing plan is presented in module six, which also discusses the importance of strategic planning as a marketer. Candidates learn how to establish viable and appropriate goals, implement a professional marketing audit and strive for continuous improvement at all stages of the marketing process.
Unit 7. Stages of the Product Life cycle
Candidates are introduced to the concept of the product life cycle and each of its component stages in module seven. The importance of product innovation and extensive product research is discussed, along with some of the most common reasons for product failure and the extent to which marketing influences each stage of the product life cycle.
Unit 8. Pricing Strategies in Marketing
Module eight explores the functions and objectives of pricing strategies, presenting a series of guidelines for establishing a viable price for a product or service. Candidates examine the various internal and external influences that can affect the viability of a pricing structure, along with the potential consequences of ineffective pricing.
Unit 9. Branding, Packaging and Labelling
In module nine, candidates learn how branding and packaging provides a business with the opportunity to differentiate itself from the competition. The importance of meeting a target audience’s requirements and expectations with appropriate packaging is discussed, along with how to come up with an effective brand name and the potential disadvantages of branding.
Unit 10. Distribution Channels
The importance of selecting and leveraging the appropriate distribution channels is discussed in module 10, in which candidates learn how to evaluate the suitability of the various distribution channels available for a specific product or service. Various internal and external pressures that can affect the viability of any given distribution channel are also discussed.
Unit 11. The Role of the Promotional Mix
Module 11 brings the promotional mix into discussion, detailing how marketing and promotion are different but closely-connected concepts. The cornerstones of an effective promotional initiative are discussed, along with the role communication plays at the heart of an effective marketing strategy.
Unit 12. Marketing, Promotion Strategy and Personal Selling
Candidates consider the qualities and characteristics of the effective salesperson in module 12, which also presents a series of guidelines for becoming a more effective personal seller. The difference between marketing and selling is also discussed, along with the functions and objectives of personal selling from a wider marketing perspective.
Unit 13. Advertising and Public Relations
Concluding the course, module 13 discusses the differences between advertising and marketing, along with how the two concepts are closely-connected. The extent to which public relations can make or break a marketing strategy is also discussed, along with the limitless value of generating positive PR for a product, a service or a brand.
Paying in Instalments: £640(interest FREE Instalments)
No of Instalments: 12
Each Instalment: £40
Pay in Full: (£100 Discount) £540
At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Oxford home study centre has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 5 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Oxford home study centre to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
Our most advanced Marketing Diploma to date was created for ambitious candidates looking to reach the very top of the profession. Whether new to marketing or looking to take an existing career to the next level, this endorsed Level 5 Marketing Diploma could help you take that next big step. Pursue a position with an established organisation, or consider a world of enjoyable self-employment opportunities. Entry-level marketing salaries start from around £18,000 with no upper-limits for more advanced personnel.
Who Should Take This Course?
At Oxford Home Study Centre, we exclusively offer the highest-quality distance learning opportunities for ambitious candidates. This endorsed Level 5 Marketing Diploma was created with the following applicants in mind:
Enrolment is open 365 days a year, making now the perfect time to get started on your Level 5 Marketing Diploma! Sign up online, or contact the admissions team at Oxford Home Study Centre if you have any questions.