Diploma of Marketing Online

This distance learning marketing diploma,  is delivered over 13 intensive modules:

Module 1 - Introduction to Marketing

The opening course module focuses on the concept of contemporary marketing as a whole, outlining the core elements of the marketing mix and how/why the marketing professional plays a pivotal role in building/maintaining business success. Candidates also explore the overall relevance of marketing in general, along with the key differences between selling and marketing.

Module 2 – The Marketing Environment

Course content in Module 2 introduces candidates to the marketing environment, dissecting and investigating the micro-environment, the macro-environment and the internal-environment.

Module 3 - Markets and Market Segmentations

Market segmentation represents the primary core focus of Module 3, incorporating a broad overview of what a market is and how/why segmentation should be carried out. The value of market segmentation is analysed in-depth, along with a series of different market types and their respective core characteristics.

Module 4 - Consumer Behaviour

An investigation of the behaviour of the modern consumer follows in Module 4, which discusses the overriding importance of building and maintaining comprehensive target audience knowledge/understanding. Candidates explore the difference between the user and the buyer, a number of key customer types, factors that can influence consumer behaviour and a breakdown of the consumer buying process.

Module 5 - Market Research

The extraordinary value and importance of market research is introduced and explored in Module 5, guiding candidates through the process of effectively and efficiently mining target audience/markets for information. Along with gathering research, the module also outlines key data analysis techniques/strategies.

Module 6 - Marketing Planning

The power and impact of comprehensive planning from a marketing perspective forms the primary focus topic of Module 9, in which candidates discuss how to establish/meet marketing objectives and the use of marketing audits. Tactical planning is also introduced, along with a series of marketing planning challenges and the consequences of poor planning.

Module 7 - Product Development and Product Lifecycle

A breakdown of the product lifecycle follows in Module 7, which also explores product development and product innovation value. Candidates are guided through the essential basics of product marketing at each PLC stage, PLC analysis techniques and series of product development challenges/common causes of failure.

Module 8 -Product Pricing Strategies

Effective and strategic product pricing considerations are discussed at-length in Module 8. Along with a series of professional approaches to planning and establishing workable pricing structures, candidates explore a series of subtopics including price-influencing factors, pricing objectives and the overall value/function of price from a marketing perspective.

Module 9 - Branding and Packaging

Course content in Module 9 focuses on branding and packaging, outlining exactly how the success of any given product or service can be influenced near-totally by the way in which it is presented. What makes for successful branding is also discussed in detail, along with how to identify, satisfy and ideally exceed the expectations of a target audience.

Module 10 - Channels of Distribution

The logistics of product/service distribution follow in Module 10, which incorporates an exploration of the distribution channel types, availability, benefits and associated challenges. Candidates study how distribution channel choice plays a key role in brand/product success, along with how to select the most appropriate channels of distribution.

Module 11 - Promotion Mix

An overview of the contemporary promotion mix follows in Module 11, exploring what exactly the promotion mix is and why it matters so much from a modern business perspective. Course content introduces a series of pressures and factors that can affect the promotion mix, along with several relevant professional communication processes.

Module 12 - Personal Selling and Sales Promotion

The penultimate course unit brings both personal selling and sales promotion into the discussion. Candidates are guided through a comprehensive breakdown of personal selling and its importance in modern marketing, along with a series of techniques, strategies and personal qualities that make up the outstanding salesperson. 

Module 13 - Advertising and Publicity

Bringing the course to a close, Module 13 introduces candidates to publicity and advertising, outlining the importance and value of positive publicity. Subtopics covered include the advertising of media decisions, the core elements of the advertising process and where advertising in general fits in with the contemporary marketing mix. 

OHSC Certificate of Completion - Digital certificate

Digital certificate - Included.

Quality Licence Scheme Certificate of Completion - Hard copy certificate

Hard copy certificate - £85

Note: A nominal fee of £9.99 covers the delivery charge within the United Kingdom and a nominal fee of £19.99 covers the delivery charge outside the United Kingdom.