|Course Level||Level 2|
|Awarding Body||ABC AWARDS|
|Study Method||Distance Learning|
|Course Duration||125 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
It’s often said that the power of marketing vastly exceeds that of both outstanding products and world-class customer service combined. In the right hands, marketing is quite simply the most powerful and lucrative weapon at the disposal of any modern business. But just as effective marketing can drive any brand to stellar success, marketing efforts that miss the mark can yield quite the opposite effect. Unsurprisingly, those with the knowledge and talents required to build powerful marketing campaigns are among the most valuable assets in the world to business leaders and recruiters.
This introductory online sales course, lays a rock-solid foundation upon which to begin building an outstanding career. Over the course of five insightful modules, of this sales and marketing course, candidates gradually discover the true power and influence of effective marketing campaigns, along with each of the core components of the contemporary marketing plan. Course content covers the promotion mix, the importance of networking, where advertising fits into a marketing strategy and how to become a more effective personal seller.
Successful candidates will benefit from the industry insights required to pursue entry-level marketing positions, or continue studying at a high level.
This sales course online, is delivered over five in-depth modules:
Module 1 – Introduction to Marketing
The course begins with a comprehensive overview of marketing and sales, breaking down the effective contemporary marketing strategy and investigating its core elements. Candidates study persuasion and influence, along with how to identify target audience trends/requirements and an initial introduction to the key stages of the marketing cycle.
Module 2 – Developing a Marketing Plan
Course Module 2 focuses more specifically on the professional marketing plan, which is broken down into its primary components and dissected in-depth. Candidates explore each of the key stages in marketing planning, how to accurately project and manage marketing budgets, the consequences of poor planning and more.
Module 3 – Advertising and Networking
The following course module brings networking and advertising into the discussion, incorporating an overview of important networking tips and advice. The difference between advertising and marketing is outlined in full, along with a number of potentially harmful advertising myths, an exploration of internet marketing strategies, the power and potential of email marketing and the basics of SEO (Search Engine Optimisation).
Module 4 – Promotion Mix
The fourth course module dissects and explores the promotion mix, including a variety of associated issues, influencing factors and challenges. How promotion fits in with the overall marketing mix is discussed at length, along with the importance of flawless communication and the potential value of effective promotional strategies.
Module 5 – Personal Selling and Sales Promotion
Bringing the course to a close, Module 5 guides candidates through a series of techniques, tips and strategies for becoming a better personal seller. The importance of personal selling is outlined and explored, along with the key character traits and skills that make for excellent salespersons and an introduction to both sales promotion and trade promotion.
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that OHSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.
The course itself has been designed by OHSC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.