Creating Google Adword (Campaign Level 3)
Course Level Level 3
Awarding Body ABC AWARDS
Study Method Distance Learning
Course Duration 200 Recommended Study Hours
Entry Requirements No Entry Requirements
Start Date Ongoing
Pay in Full
Get £ 75.00 Discount when you pay in full.
Discounted Fee: £ 310
you can pay Oxford Home Study using payatrader
Pay in Instalments
£ 85 Deposit & 12 payments of £ 25 / Month
Total Fee: £ 385
you can pay Oxford Home Study using payatrader

Google Adwords Course Online.

As the world enters an era of comprehensive global connectivity, internet marketing has never been more relevant or powerful. The web as a whole offers access to an extraordinary array of promotional activities and avenues to explore for the modern business.  For the first time, even the smallest of businesses have the potential to reach out to global audiences with their marketing efforts.  Nevertheless, the importance of choosing the most effective web marketing strategies is total – some representing far more lucrative opportunities than others

Google Adwords Course Online, has been designed to introduce candidates to one of the most exciting and potentially rewarding approaches to web marketing. Pay-per-click advertising continues to play an increasingly important role in the long-term marketing strategies of businesses at all levels. As the largest and most powerful PPC engine on Earth, Google AdWords has explosive potential for those with the required skills and knowledge.  By studying the core fundamentals of this unique marketing tool, candidates become adept in the creation of high-value business marketing campaigns.

Over five intensive modules, course content of this adwords course online, introduces candidates to the concept of PPC advertising, along with the specifics of Google AdWords.  How to successfully plan, budget for and implement powerful PPC campaigns is dissected and investigated, along with quality keyword selection strategies, the creation of a persuasive adverts, how to set up ad groups and a variety of crucial long and short-term optimisation techniques.  Successful candidates will have the opportunity to seek rewarding positions with existing companies, or to create powerful Google AdWords campaigns to market their own products/business. 

This Adwords online course is delivered over five in-depth modules:

Module 1 – Understanding AdWords Lingo

The introductory course module provides candidates with a broad overview of the most important AdWords technical terms and jargon. Web marketing lingo is explored in detail, along with the fundamentals of search engine optimisation (SEO) and the role pay per click (PPC) advertising plays from a modern marketing perspective,

Module 2 – Creating an AdWords Strategy

The basic components of the powerful Google AdWords strategy are outlined and explored in Module 2, which guides candidates through the most important steps in the PPC planning and implementation processes.  A variety of campaign planning considerations and challenges are introduced, along with keyword selection criteria, the creation of ad groups and the value/uses of long-tail and short-tail keywords.

Module 3 – Creating a PPC Campaign

PPC campaign creation is discussed in further detail throughout Module 3.  Along with a series of essential planning guidelines, candidates explore budgeting for PPC campaigns, essential quality improvement strategies, quality score breakdown and more.

Module 4 – Designing Your Ads

Professional advertisement design follows as the core focus of Module 4, which incorporates an exploration of persuasive techniques and their application/relevance in contemporary marketing.  Along with a breakdown of professional advert structure, candidates explore effective use of language and written content in general within an ad.

Module 5 – Looking at Success

In the closing course unit, content shifts focus to GDN (Google’s Display Network) and a general series of teachings centred around advert/campaign optimisation.  Along with the importance of monitoring and analysing click-through rates (CTR), candidates are guided through a variety of additional key metrics and associated optimisation strategies.

Payment Option

Paying in Instalments: £385(Interest FREE Instalments)

Deposit: £85

No of Instalments: 12

Each Instalment: £25

Pay in Full: (£75 Discount) £310

Course Accreditation

At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).

The course has been endorsed under the ABC Awards’ Quality Licence Scheme.  This means that OHSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria.  The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future.  The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector.  To this end the learning outcomes of the course have been benchmarked at Level 3  against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner. 

The course itself has been designed by OHSC to meet specific learners’ or employers’ requirements.   ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met.  A regular review of courses is carried out as part of the endorsement process.

ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government.  They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF).  It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries.   As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

Q. How does Distance / Online Learning work?

All our courses offer the flexibility of learning. These are divided into units. After each course unit the student is required to complete and submit an assignment. Students work through each unit at your own pace. There are no deadlines for completing and submitting the assignments. Tutor marks the assignment and uploads the result on the portal. The student then moves on to the next unit and this way completes the course. All the submitted work is assessed by the awarding body at the moderation stage. Recognised Certificate is issued by the awarding body.

Q. When can I start the course?

You can start the course anytime. The enrolments are continued throughout the year.

Q. What is the enrolment process?

Enrolment process is very simple. After you have chosen the course you wish to take you can just fill in an online form and we will send you invoice for the course fee. On receipt of payment we will give you course access and your course tutor will contact you as well. You can even start right now by paying the course fee online.

Q. Can I take up the course if I am not in the UK?

Yes, you can. All our courses can be taken up and completed from anywhere around the world. If you are an international student you will enjoy the same support as any other student within the UK does.

Q. How long does it take to complete the course?

This entirely depends on you that how much time you dedicate to your studies and how fast you intend to complete the course. We have provided estimated study hours for each course on the course page. You can plan your study according to your own schedule.

Q. Will I get tutor support?

Yes. all our courses come will one to one tutor support. This support is available for duration of the course. Once you will enrol on the course you will be allocated an experience tutor who will guide you throughout the course. The tutor will mark your assignments and will provide you feedback on your submitted work. You can contact your tutor through email.

Q. Can I retake the assignment if I fail it once?

Yes, In that case your tutor will ask you to resubmit your assignment and will highlight the areas where you need improvement.

Q. Is there any deadline for submitting the assignments?

No, there are no deadlines for the submission of assignments. Students work at their own pace and plan their study according to their own schedule. However you will submit one assignment at a time so that the tutor can mark one and can give you feedback. Following which you can move on to your next unit and assignment.

Q. Do I need to sit an exam at the end?

All our courses are assignment based. Your submitted work is assessed throughout the course. There is no final exam at the end.

Q. Do I need to purchase any text books?

College provides comprehensive course materials containing all the relevant information you require to complete the course. All this is all included in the course fee. However we encourage our students to undertake additional study on the topics. For further help we have provided additional supporting material on the portal. There are also useful links relevant to the course you are studying.

Q. English is not my first language can I still complete the course?

All our courses have been specially written for home study keeping in mind that our students come from all parts of the world and English is not the first language for most of them. Our course materials are written in easy to understand English. If you have basic English skills you can easily complete the course.

Q. What are the entry requirements?

There are no specific entry requirements for most of our courses. All you need to have is the motivation and commitment for completing the course.

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