|Course at QLS||Level 4|
|Endorsement||Endorsed by Quality Licence Scheme|
|Study Method||Distance Learning|
|Course Duration||400 Hours|
|Entry Requirements||No Entry Requirements|
Discover what it takes to become a successful PR professional working in one of the most dynamic, diverse and demanding contemporary sectors. Even when an organisation doesn’t work with the public directly, how it is perceived by its clients and public opinion in general will have an extraordinary impact on the brand’s success and long-term stability. To fall out of favour with the public is to risk the business as a whole losing both its viability and its position within the industry. By contrast, to build brand image and reputation in the eyes of the public is to potentially take even the smallest of businesses and propel them to global superstardom, practically overnight.
This intensive Public Relations Diploma, has been designed to take candidates from ground-level to professional understanding and competency in this uniquely rewarding sector. Over the course of 12 in-depth modules, the role of the public relations professional is dissected and investigated at length, along with the core theoretical framework behind managing, monitoring and positively influencing public opinion. No prior experience in PR is required to successfully complete this Public Relations diploma Online, and ultimately go on to explore an extraordinary array of career opportunities.
The modules on this PR Diploma, begin by introducing the concept of contemporary public relations, along with what it is specifically that the PR professional does and why PR can and will have an enormous impact on every modern business/organisation. Candidates explore how to efficiently organise and manage public relations, the creation of a PR plan and a wide variety of essential PR tools and resources. The course concludes with an investigation of PR ethics and crisis management, priming candidates for life-long success in their chosen career.
This Public Relations Diploma, is delivered over 12 intensive modules:
Module 1 - Introduction to Public Relations
The main focus of the introductory module is providing candidates with a broad overview of contemporary public relations and precisely why it is that PR matters so much to the modern brand/business. The module also tears down the core elements that come together to manifest as effective and powerful PR strategies, while briefly touching upon key communication processes.
Module 2 - Public Relations Concepts
In the following module, candidates are introduced to a series of important public relations concepts – focusing primarily on publicity and advertising. The key differences between publicity and advertising are outlined, along with the important role each plays in effective PR management and how the two should be used in conjunction for maximum impact.
Module 3 - Management and Organisation of Public Relations
The effective management and organisation of PR campaigns and long-term strategies takes precedence in Module 3, in which candidates explore macro and external environments. How the PR professional fits in with a brand’s overall image and reputation establishment/management are also explored.
Module 4 - Public Relations Tools & Methods
A variety of critical PR tools, resources, strategies and methods are outlined and explored in Module 4, which also introduces candidates to publicity media. Selection and use of appropriate PR tools is brought into the conversation, along with proven strategies for advancing professional PR efforts.
Module 5 - Production of Public Relations Material
PR resources continues as the primary theme into Module 5, which focuses more specifically on the production of public relations materials. Candidates are introduced to a wide variety of crucially important PR communication types and documents, along with the specifics of producing corporate publications and their role in the effective PR strategy.
Module 6 - Media Relations
In the following module, candidates explore the way in which the media plays a pivotal role in the PR process for largely any modern business or organisation. Media influence on the public in general is near-total – Module 6 introduces candidates to the building and maintenance of positive media ties, media structures, opinion writing and more.
Module 7 - Crisis Management and Public Relations
The penultimate course module continues with the theme of PR issues with a broad overview of crisis management. Along with what specifically defines a PR crisis, candidates explore a variety of key crisis prevention principles, managing an online PR crisis, the various types of PR crisis a PR professional may encounter and how the media can be central to crisis management.
Module 8 - Ethics and Professionalism in Public Relations
Rounding off the course, Module 8 picks up on the subjects of PR ethics and professionalism, with an exploration of the most important moral and ethical considerations the contemporary PR manager must be aware of. A discussion of moral obligations within the PR sector is accompanied by an overview of essential ethical decision-making models specific to PR.
At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.