Public Relations Diploma

This Public Relations Diploma, is delivered over 12 intensive modules:

Module 1 - Introduction to Public Relations

The main focus of the introductory module is providing candidates with a broad overview of contemporary public relations and precisely why it is that PR matters so much to the modern brand/business.  The module also tears down the core elements that come together to manifest as effective and powerful PR strategies, while briefly touching upon key communication processes.

Module 2 - Public Relations Concepts

In the following module, candidates are introduced to a series of important public relations concepts – focusing primarily on publicity and advertising.  The key differences between publicity and advertising are outlined, along with the important role each plays in effective PR management and how the two should be used in conjunction for maximum impact.

Module 3 - Management and Organisation of Public Relations

The effective management and organisation of PR campaigns and long-term strategies takes precedence in Module 3, in which candidates explore macro and external environments.  How the PR professional fits in with a brand’s overall image and reputation establishment/management are also explored.

Module 4 - Public Relations Tools & Methods

A variety of critical PR tools, resources, strategies and methods are outlined and explored in Module 4, which also introduces candidates to publicity media.  Selection and use of appropriate PR tools is brought into the conversation, along with proven strategies for advancing professional PR efforts.

Module 5 - Production of Public Relations Material

PR resources continues as the primary theme into Module 5, which focuses more specifically on the production of public relations materials.  Candidates are introduced to a wide variety of crucially important PR communication types and documents, along with the specifics of producing corporate publications and their role in the effective PR strategy.

Module 6 - Media Relations

In the following module, candidates explore the way in which the media plays a pivotal role in the PR process for largely any modern business or organisation.  Media influence on the public in general is near-total – Module 6 introduces candidates to the building and maintenance of positive media ties, media structures, opinion writing and more.

Module 7 - Crisis Management and Public Relations

The penultimate course module continues with the theme of PR issues with a broad overview of crisis management.  Along with what specifically defines a PR crisis, candidates explore a variety of key crisis prevention principles, managing an online PR crisis, the various types of PR crisis a PR professional may encounter and how the media can be central to crisis management.

Module 8 - Ethics and Professionalism in Public Relations

Rounding off the course, Module 8 picks up on the subjects of PR ethics and professionalism, with an exploration of the most important moral and ethical considerations the contemporary PR manager must be aware of.  A discussion of moral obligations within the PR sector is accompanied by an overview of essential ethical decision-making models specific to PR. 

Choose from a variety of our free courses that have been developed to give you the knowledge and skills you need to work effectively. Free PR course ideal to start with us.

OHSC Certificate of Completion - Digital certificate

Digital certificate - Included.

Quality Licence Scheme Certificate of Completion - Hard copy certificate

Hard copy certificate - £85

Note: A nominal fee of £9.99 covers the delivery charge within the United Kingdom and a nominal fee of £19.99 covers the delivery charge outside the United Kingdom.