Public Relation Course

Oxford Home Study Centre is proud to offer an extensive range of dynamic public relations courses, created for ambitious candidates from all backgrounds.  This exclusive Level 5 Diploma in Public Relations Management is delivered over the course of 12 insightful modules as follows:

Unit 1. Overview to Public Relations

The course begins with a detailed introduction to the concept of PR management, along with the typical roles and responsibilities of those who work in the field.  The importance of effective PR as a promotional tool for today’s organization is discussed, along with the potential consequences of negative PR and an overview of key PR communication processes.

Unit 2. Key Concepts in Public Relations

Unit 2 provides learners with a detailed overview of public relations, publicity and advertising, identifying and discussing their differences and similarities.  The effective public relations strategy is dissected to its primary components and explored, along with the wider objectives of PR management and its business-wide benefits.

Unit 3. Effective Public Relations and Organizational Management

A more detailed exploration of PR strategy implementation follows in unit 3, which considers effective PR management from both an internal and external perspective.  The role of the PR manager as a brand-development and reputation-management specialist is discussed, alongside other key public relations concepts.

Unit 4. Public Relations: As Planned Communication

The importance of strong, consistent and measured communication as a public relations tool is considered in module 4.  Candidates learn how to carry out detailed market and environment analysis, plan strategic communications as part of a PR strategy and deliver powerful messages to a defined target audience.

Unit 5. PR Tools and Techniques

Course content then introduces some of the most important public relations tools, techniques and strategies for implementation in the field.  The concept of publicity media is also brought into discussion, along with how to determine when and where any given PR tool or technique should be put to use for the benefit of the business.

Unit 6. Production of Public Relations Materials

Candidates are then provided with a detailed introduction to a series of fundamental public relations materials, along with their production and applications accordingly.  The production of corporate publications is also discussed, as candidates further explore the value of effective communication at the heart of a PR strategy.

Unit 7. Overview of Corporate PR

Corporate public relations management continues as the primary topic in unit 7, in which learners explore the roles and responsibilities of corporate PR specialists.  Several common corporate PR issues and challenges are also discussed, along with the importance of thorough planning and consistent communication.

Unit 8. What is Media Relations?

Unit 8 explores the unique and sometimes challenging relationships organizations build and maintain with media sources. Subtopics covered include opinion writing, press release distribution and media cultivation, along with the potential value of building strong and positive relationships with major and minor media sources alike.

Unit 9. Effective Internal Communications

Course content then switches focus to internal communications, incorporating an exploration of employee perspectives, segmentation of internal publics and more.  The importance of ethical communication is also discussed, along with the role of PR professionals in generating a positive brand image from within its ranks.

Unit 10. Managing Public Affairs: Issues Management

A breakdown of the three-step framework selection process – thinking, planning and action - follows in unit 10, which focuses heavily on the management of issues and challenges in the field of public affairs.  Candidates learn how to create an all-round strategy to effectively and confidently tackle public affairs issues and challenges at a variety of levels.

Unit 11. Key Components of Crisis Management in Public Relations

Crisis management is then discussed in unit 11, which guides candidates through the process of identifying, analysing and ultimately handling even the most severe PR crises.  The various different types of PR crisis that may occur are discussed, along with how the media may react, the unique challenges posed by online PR crises and how to proactively plan ahead for potential PR issues.

Unit 12. The Importance of Ethics and Professionalism in PR

Bringing the course to a close, unit 12 provides an in-depth overview of the value and importance of moral and ethical operations in professional PR.  Candidates explore several ethical decision-making models, along with the benefits of ethical PR management and the potential consequences of poor professionalism in the field of PR.

Explore various free courses on our website. You can even take a start with one of our Free PR courses today.

OHSC Certificate of Completion - Digital certificate

Digital certificate - Included.

Quality Licence Scheme Certificate of Completion - Hard copy certificate

Hard copy certificate - £85

Note: A nominal fee of £9.99 covers the delivery charge within the United Kingdom and a nominal fee of £19.99 covers the delivery charge outside the United Kingdom.

This advanced Level 5 Diploma in Public Relations Management could kick your long-term career prospects into gear like never before!  Pursue a position with an established organization, or consider going into business as a freelance PR specialist. If you’ve ever considered starting your own business and becoming your own boss, now’s your chance to make it happen!  Become a public affairs director, communications manager, media relations specialist, freelance PR manager - a world of incredible career opportunities to explore! Entry-level of positions in the field typically attaching salaries in the region of £20,000 and up.

Who Should Take This Course?

Here at Oxford Home Study Centre, we take pride in welcoming candidates from all backgrounds.  No prior knowledge or experience is required to gain maximum value from this Level 5 Diploma in Public Relations Management, which may prove of particular interest to:

• Anyone looking to climb the PR ladder to the very top
• Current PR workers pursuing promotion
• Newcomers looking to explore a new career path
• Business owners, entrepreneurs and senior managers
• Anyone interested in starting their own business
• Candidates interested in freelance employment opportunities
• Jobseekers looking to boost their employment prospects

Whatever it takes to help you achieve your career goals, we’re standing by to offer our full support!  Get started on this Level 5 Diploma in Public Relations Management today, or contact