|Course Level||Level 5|
|Endorsed By||Endorsed by Quality Licence Scheme|
|Study Method||Online Learning|
|Course Duration||320 Hours Approx|
|Entry Requirements||No Entry Requirements|
Interested in a career as a high-flying PR guru? With this advanced Level 5 Public Relation Course, the PR career of your dreams could be right at your fingertips! Study online with Oxford Home Study Centre, for the chance to breathe new life into your long-term outlook! Learn how to create and implement powerful PR strategies, as you explore the role and importance of PR management in today’s business landscape! Get to know the most common PR issues and challenges faced by organisations worldwide, building elite crisis-management skills and becoming a confident communicator! Study the contribution effective PR management makes to success in all areas of business, with this flexible and fully-endorsed Level 5 Public Relation Course Online! If you’ve got the confidence and commitment to succeed in the dynamic world of professional PR, your success story starts today!
Why Study Public Relations?
Across both public and private sectors alike, every organisation has its own unique story to tell. Those who work in public relations ensure this story is unique, engaging and attractive to its intended audience. PR managers create and implement complex strategies, with the goal of creating the strongest and most positive image possible for the brand they represent. They may speak directly with their target audience, or communicate through any number of media channels. As the world’s business landscape becomes increasingly competitive, positive PR often dictates which brands outperform and outshine others. From boosting a brand’s image to dealing with negative press to handling more severe PR crises, the PR manager contributes directly to the performance and prosperity of the entire organisation. A position of enormous responsibility, PR management can also be incredibly fulfilling and limitlessly lucrative.
Oxford Home Study Centre is proud to offer an extensive range of dynamic public relations courses, created for ambitious candidates from all backgrounds. This exclusive Level 5 Diploma in Public Relations Management is delivered over the course of 12 insightful modules as follows:
Unit 1. Overview to Public Relations
The course begins with a detailed introduction to the concept of PR management, along with the typical roles and responsibilities of those who work in the field. The importance of effective PR as a promotional tool for today’s organization is discussed, along with the potential consequences of negative PR and an overview of key PR communication processes.
Unit 2. Key Concepts in Public Relations
Unit 2 provides learners with a detailed overview of public relations, publicity and advertising, identifying and discussing their differences and similarities. The effective public relations strategy is dissected to its primary components and explored, along with the wider objectives of PR management and its business-wide benefits.
Unit 3. Effective Public Relations and Organizational Management
A more detailed exploration of PR strategy implementation follows in unit 3, which considers effective PR management from both an internal and external perspective. The role of the PR manager as a brand-development and reputation-management specialist is discussed, alongside other key public relations concepts.
Unit 4. Public Relations: As Planned Communication
The importance of strong, consistent and measured communication as a public relations tool is considered in module 4. Candidates learn how to carry out detailed market and environment analysis, plan strategic communications as part of a PR strategy and deliver powerful messages to a defined target audience.
Unit 5. PR Tools and Techniques
Course content then introduces some of the most important public relations tools, techniques and strategies for implementation in the field. The concept of publicity media is also brought into discussion, along with how to determine when and where any given PR tool or technique should be put to use for the benefit of the business.
Unit 6. Production of Public Relations Materials
Candidates are then provided with a detailed introduction to a series of fundamental public relations materials, along with their production and applications accordingly. The production of corporate publications is also discussed, as candidates further explore the value of effective communication at the heart of a PR strategy.
Unit 7. Overview of Corporate PR
Corporate public relations management continues as the primary topic in unit 7, in which learners explore the roles and responsibilities of corporate PR specialists. Several common corporate PR issues and challenges are also discussed, along with the importance of thorough planning and consistent communication.
Unit 8. What is ‘Media Relations’?
Unit 8 explores the unique and sometimes challenging relationships organizations build and maintain with media sources. Subtopics covered include opinion writing, press release distribution and media cultivation, along with the potential value of building strong and positive relationships with major and minor media sources alike.
Unit 9. Effective Internal Communications
Course content then switches focus to internal communications, incorporating an exploration of employee perspectives, segmentation of internal publics and more. The importance of ethical communication is also discussed, along with the role of PR professionals in generating a positive brand image from within its ranks.
Unit 10. Managing Public Affairs: Issues Management
A breakdown of the three-step framework selection process – thinking, planning and action - follows in unit 10, which focuses heavily on the management of issues and challenges in the field of public affairs. Candidates learn how to create an all-round strategy to effectively and confidently tackle public affairs issues and challenges at a variety of levels.
Unit 11. Key Components of Crisis Management in Public Relations
Crisis management is then discussed in unit 11, which guides candidates through the process of identifying, analysing and ultimately handling even the most severe PR crises. The various different types of PR crisis that may occur are discussed, along with how the media may react, the unique challenges posed by online PR crises and how to proactively plan ahead for potential PR issues.
Unit 12. The Importance of Ethics and Professionalism in PR
Bringing the course to a close, unit 12 provides an in-depth overview of the value and importance of moral and ethical operations in professional PR. Candidates explore several ethical decision-making models, along with the benefits of ethical PR management and the potential consequences of poor professionalism in the field of PR.
Paying in Instalments: £640(interest FREE Instalments)
No of Instalments: 12
Each Instalment: £40
Pay in Full: (£100 Discount) £540
At the end of this course successful learners will receive a Certificate of Achievement from Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the Quality Licence Scheme. This means that Oxford home study centre has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 5 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Oxford home study centre to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. Quality Licence Scheme endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
Quality Licence Scheme have long-established reputations for providing high quality vocational qualifications across a wide range of industries. Quality Licence Scheme combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, Quality Licence Scheme also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
This advanced Level 5 Diploma in Public Relations Management could kick your long-term career prospects into gear like never before! Pursue a position with an established organization, or consider going into business as a freelance PR specialist. If you’ve ever considered starting your own business and becoming your own boss, now’s your chance to make it happen! Become a public affairs director, communications manager, media relations specialist, freelance PR manager - a world of incredible career opportunities to explore! Entry-level of positions in the field typically attaching salaries in the region of £20,000 and up.
Who Should Take This Course?
Here at Oxford Home Study Centre, we take pride in welcoming candidates from all backgrounds. No prior knowledge or experience is required to gain maximum value from this Level 5 Diploma in Public Relations Management, which may prove of particular interest to:
Whatever it takes to help you achieve your career goals, we’re standing by to offer our full support! Get started on this Level 5 Diploma in Public Relations Management today, or contact