|Course Level||Level 3|
|Awarding Body||ABC AWARDS|
|Study Method||Distance Learning|
|Course Duration||200 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
How a business is perceived in the eyes of the public will always play a critically important role in mapping its future. Even in the case of non-profit organisations and businesses that do not work directly with the public, maintaining strong and positive public relations is of pivotal importance. To build a glowing reputation with the public is to establish long-term strength and viability as a business. To fall out of favour with the public in general is to cast aspersions on the future of the business in general. Organisations the world over rely on the skills of exquisitely-competent PR professionals to monitor, analyse and ultimately control public opinion to protect and promote brand-reputation.
This public relations certificate online, offers a concise yet comprehensive introduction to one of the most dynamic and potential-filled areas of contemporary business. Over the course of seven intensive modules, candidates are gradually guided through every core concept, theoretical teaching and hard-skill required to begin or further a rewarding career in PR. Course content on this online pr course, begins with a broad introduction to contemporary public relations, before investigating a series of key PR tools and the specifics of the professional public relations process. Along with how and why PR in general is of such importance from a corporate perspective, candidates explore the production of important public relations materials and how to build and maintain strong media relations.
This online public relations certificate, is delivered over seven in-depth modules:
Module 1 – Introduction to Public Relations
The introductory course module begins by providing candidates with an overview of contemporary public relations, incorporating an exploration of how PR fits in with modern business operations. Content outlines the importance of public opinion, the responsibilities of the PR professional and the benefits of effective PR management.
Module 2 – Tools for Public Relations
A series of important and useful tools for public relations are introduced in Module 2, which also guides candidates through a series of contemporary approaches to corporate PR. The key differences between advertising and public relations are introduced and explored, along with professional approaches to public research and opinion-polling.
Module 3 – Public Relations Process
The public relations process is then dissected and investigated in-depth throughout Module 3, which pays specific focus to how it is the PR professional adapts their approach to bring about the required result. Along with a variety of key PR tasks and duties, candidates are guided through the specifics of internal, macro and external environments.
Module 4 – Public Relations and Communication
The importance of communication in professional public relations management takes precedence in Module 4. Course content explores effective public relations planning and the core elements thereof, the importance of communication consistency and how forethought and proactivity lie at the heart of all successful PR efforts.
Module 5 – Corporate Public Relations
Course Module 5 provides candidates with a deeper exploration of the corporate benefits of effective public relations strategies, along with a series of associated challenges. Core subtopics covered include an introduction to corporate media relations, corporate PR planning and human resource development.
Module 6 – Production of Public Relations Materials
A series of critically-important PR materials are outlined and dissected in Module 6. Along with an essential introduction to corporate publication requirements, internal/external communications and printed PR materials, course content explores when, where, how and why specific PR materials should be put into use for maximum benefit.
Module 7 – Media Relations
Closing the course, Module 7 focuses on the often turbulent yet enormously powerful relationship between the contemporary business and the media. Candidates are guided through a series of media monitoring strategies and associated crisis management techniques, along with how and why the media has such enormous influence and power over the modern business.
At the end of this course successful learners will receive a Certificate of Achievementby ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that OHSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.
The course itself has been designed by OHSC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.
Q. How does Distance / Online Learning work?
All our courses offer the flexibility of learning. These are divided into units. After each course unit the student is required to complete and submit an assignment. Students work through each unit at your own pace. There are no deadlines for completing and submitting the assignments. Tutor marks the assignment and uploads the result on the portal. The student then moves on to the next unit and this way completes the course. All the submitted work is assessed by the awarding body at the moderation stage. Recognised Certificate is issued by the awarding body.
Q. When can I start the course?
You can start the course anytime. The enrolments are continued throughout the year.
Q. What is the enrolment process?
Enrolment process is very simple. After you have chosen the course you wish to take you can just fill in an online form and we will send you invoice for the course fee. On receipt of payment we will give you course access and your course tutor will contact you as well. You can even start right now by paying the course fee online.
Q. Can I take up the course if I am not in the UK?
Yes, you can. All our courses can be taken up and completed from anywhere around the world. If you are an international student you will enjoy the same support as any other student within the UK does.
Q. How long does it take to complete the course?
This entirely depends on you that how much time you dedicate to your studies and how fast you intend to complete the course. We have provided estimated study hours for each course on the course page. You can plan your study according to your own schedule.
Q. Will I get tutor support?
Yes. all our courses come will one to one tutor support. This support is available for duration of the course. Once you will enrol on the course you will be allocated an experience tutor who will guide you throughout the course. The tutor will mark your assignments and will provide you feedback on your submitted work. You can contact your tutor through email.
Q. Can I retake the assignment if I fail it once?
Yes, In that case your tutor will ask you to resubmit your assignment and will highlight the areas where you need improvement.
Q. Is there any deadline for submitting the assignments?
No, there are no deadlines for the submission of assignments. Students work at their own pace and plan their study according to their own schedule. However you will submit one assignment at a time so that the tutor can mark one and can give you feedback. Following which you can move on to your next unit and assignment.
Q. Do I need to sit an exam at the end?
All our courses are assignment based. Your submitted work is assessed throughout the course. There is no final exam at the end.
Q. Do I need to purchase any text books?
College provides comprehensive course materials containing all the relevant information you require to complete the course. All this is all included in the course fee. However we encourage our students to undertake additional study on the topics. For further help we have provided additional supporting material on the portal. There are also useful links relevant to the course you are studying.
Q. English is not my first language can I still complete the course?
All our courses have been specially written for home study keeping in mind that our students come from all parts of the world and English is not the first language for most of them. Our course materials are written in easy to understand English. If you have basic English skills you can easily complete the course.
Q. What are the entry requirements?
There are no specific entry requirements for most of our courses. All you need to have is the motivation and commitment for completing the course.