|Course Level||Level 2|
|Awarding Body||ABC AWARDS|
|Study Method||Distance Learning|
|Course Duration||125 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
Public opinion is perhaps the single most important consideration shared by every brand and organisation in operation. Without a solid reputation and strong public opinion, success becomes impossible while basic stability becomes a challenge. By contrast, a sudden spike in positive public opinion is often all it takes to transform a brand’s position and performance. To master the skills, knowledge and techniques required to positively influence public opinion is to become one of the most priceless of all business assets.
This introductory online public relations certificate, offers an outstanding introduction to both the duties and the value of the modern PR professional. Rather than simply standing by and gauging public opinion, PR teams proactively seek to influence, improve and ultimately control the way their respective brand is viewed in the public domain. Four modules of PR Course Online, explore the world of the PR manager, along with the importance of creating a strong media image, how to manage media relations long-term and ultimately how to deal with a variety of common PR challenges and crises.
Successful candidates may choose to pursue entry-level PR positions, or continue studying professional PR at a higher level.
This PR online course, is delivered over four in-depth modules:
Module 1 – Introduction to Public Relations
The opening course module introduces the subject of contemporary public relations, incorporating valuable insights as to what the PR manager does, why it matters and the consequences of inaction. Additional subtopics covered include PR tactic selection, fragmentation, the creation of effective PR plans and strategies for identifying and defining PR goals.
Module 2 – Creating Your Media Image
Course Module 2 focuses on creating an effective media image, discussing why it is that any brand or business must decide on its own unique message and to whom it should be communicated. The importance of establishing effective media guidelines is also brought into the conversation, along with choosing the best spokesperson to represent the brand and more.
Module 3 – Managing the Media
Working with the media continues as the primary core focus of Module 3, which focuses more specifically on long-term PR management. Several critical subtopics are discussed including the ‘no comment’ scenario, coping with difficult questions, the potential value of sound bites, the power of the press release, how to create catchy headlines and more.
Module 4 – PR and Crisis Management
Bringing the course to a close, Module 4 turns attention to the outright PR crisis and the way in which effective management thereof is of critical importance. Along with an introduction to the crisis management plan and its core elements, candidates discuss business recovery and continuity, the unbreakable links between public relations and social media, the value of emergency operations centres and more.
At the end of this course successful learners will receive a Certificate of Achievementfrom ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that Oxford home study centre has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.
The course itself has been designed by Oxford home study centre to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications. ABC Awards/Certa endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.