|Course Level||Level 2|
|Awarding Body||ABC AWARDS|
|Study Method||Distance Learning|
|Course Duration||125 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
Public opinion is perhaps the single most important consideration shared by every brand and organisation in operation. Without a solid reputation and strong public opinion, success becomes impossible while basic stability becomes a challenge. By contrast, a sudden spike in positive public opinion is often all it takes to transform a brand’s position and performance. To master the skills, knowledge and techniques required to positively influence public opinion is to become one of the most priceless of all business assets.
This introductory online public relations certificate, offers an outstanding introduction to both the duties and the value of the modern PR professional. Rather than simply standing by and gauging public opinion, PR teams proactively seek to influence, improve and ultimately control the way their respective brand is viewed in the public domain. Four modules of PR Course Online, explore the world of the PR manager, along with the importance of creating a strong media image, how to manage media relations long-term and ultimately how to deal with a variety of common PR challenges and crises.
Successful candidates may choose to pursue entry-level PR positions, or continue studying professional PR at a higher level.
This PR online course, is delivered over four in-depth modules:
Module 1 – Introduction to Public Relations
The opening course module introduces the subject of contemporary public relations, incorporating valuable insights as to what the PR manager does, why it matters and the consequences of inaction. Additional subtopics covered include PR tactic selection, fragmentation, the creation of effective PR plans and strategies for identifying and defining PR goals.
Module 2 – Creating Your Media Image
Course Module 2 focuses on creating an effective media image, discussing why it is that any brand or business must decide on its own unique message and to whom it should be communicated. The importance of establishing effective media guidelines is also brought into the conversation, along with choosing the best spokesperson to represent the brand and more.
Module 3 – Managing the Media
Working with the media continues as the primary core focus of Module 3, which focuses more specifically on long-term PR management. Several critical subtopics are discussed including the ‘no comment’ scenario, coping with difficult questions, the potential value of sound bites, the power of the press release, how to create catchy headlines and more.
Module 4 – PR and Crisis Management
Bringing the course to a close, Module 4 turns attention to the outright PR crisis and the way in which effective management thereof is of critical importance. Along with an introduction to the crisis management plan and its core elements, candidates discuss business recovery and continuity, the unbreakable links between public relations and social media, the value of emergency operations centres and more.
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that OHSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 2 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.
The course itself has been designed by OHSC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.