Digital Marketing Certification Course

Oxford Home Study Centre is proud to welcome candidates from all backgrounds, with no specific entry-requirements to fulfil.  This exclusive Level 5 Digital Marketing Diploma is delivered over a series of eight intensive units, each of which concludes with an online assessment:

Unit 1 What is Digital Marketing?

The course begins by providing candidates with a detailed introduction to digital marketing, both as a profession and the wider business concept.  Learners study the impact digital marketing has had on business operations worldwide, the recent evolution of digital marketing and why the future of all marketing lies in digital channels.

Unit 2 Social Media Marketing

Candidates are then guided through the unique power and influence of social media, discussing its limitless value as a global marketing channel.  The opportunities and challenges associated with social media marketing are discussed, along with the importance of selecting appropriate social platforms for a marketing strategy.

Unit 3 Creating a Digital Marketing Plan

Course unit three provides a detailed breakdown of the effective digital marketing plan, analysing its core components and presenting tips for the plan’s successful implementation. The importance of comprehensive planning is also discussed, along with the role target audience analysis plays in the formulation of a digital marketing plan.

Unit 4 Using Google AdWords

An introduction to the world’s most powerful and lucrative PPC advertising platform follows in unit four.  The mechanics of Google AdWords are explored in-depth, along with the benefits of PPC advertising and how to maximise the ROI on a Google AdWords campaign.

Unit 5 Creating a PPC Campaign

A broader exploration of PPC advertising follows in unit five, which discusses the cornerstones and characteristics of the successful PPC campaign.  Candidates explore the scenarios and circumstances within which PPC is a viable strategy, along with the potential limitations and challenges associated with PPC.

Unit 6 Email Marketing

Unit six provides a crash-course introduction to the unique benefits of effective e-mail marketing.  Candidates learn how to plan and implement a successful e-mail marketing strategy, while discussing the value of personalisation and the secrets to maximising e-mail open, read and response rates.

Unit 7 Search Engine Optimisation

In unit seven, learners study the phenomenal power and importance of search engine optimisation.  Candidates learn how SEO alone can transform the performance and prosperity of any organisation, through a series of on-page and off-page techniques that can be surprisingly simple to implement.

Unit 8 Building Brand through Digital Media

Concluding the course, unit eight details the process of building brand recognition and authority through strategic digital marketing.  Online reputation management and enhancement techniques are discussed, along with the importance of proactive PR management as part of a wider digital marketing strategy. 

Explore various free courses on our website. You can even take a start with one of our Free Digital Marketing courses today.

OHSC Certificate of Completion - Digital certificate

Digital certificate - Included.

Quality Licence Scheme Certificate of Completion - Hard copy certificate

Hard copy certificate - £85

Note: A nominal fee of £9.99 covers the delivery charge within the United Kingdom and a nominal fee of £19.99 covers the delivery charge outside the United Kingdom.

Slowly but surely, every business worldwide is becoming dependent on digital marketing.  As a result, career opportunities for qualified and capable candidates have never looked better.  Pursue a position with an established organisation, or go into business as a self-employed or freelance digital marketing specialist. This Level 5 Digital Marketing Diploma could also instil the skills, knowledge and confidence you need to start your own digital marketing company from scratch.  Entry-level salaries in the field start at around £20,000 with absolutely no upper limits.

Who Should Take This Course?

Our complete course catalogue is open to ambitious learners worldwide, with none of the usual entry criteria to fulfil.  This exclusive Level 5 Digital Marketing Diploma was created with the following candidates in mind:

• Digital marketers looking to climb the career ladder
• Newcomers considering a change in career direction
• Candidates interested new business establishment
• Anyone interested in freelance or self-employment opportunities
• Business owners and managers who lack digital acumen
• Jobseekers looking to enhance their employment prospects

Whether new to digital marketing or already working in the field, this advanced Level 5 Digital Marketing Diploma could take your career to the next level!  Enrol online, or contact the team at Oxford Home Study Centre for more information!