|Course at QLS||Level 3|
|Endorsement||Endorsed by Quality Licence Scheme|
|Study Method||Distance Learning|
|Course Duration||200 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
The global e-commerce industry is in a state of spectacular acceleration and evolution. Research suggests that in 2015 alone, this incredible sector generated more than $400 billion. What’s more, it’s widely acknowledged that we’ve really only seen the start of things to come. As the world’s connected population continues its explosive growth over the coming years, e-commerce as a whole is expected to become the new norm for a new consumer generation. Even during the current period of transition, those with professional e-commerce management skills are already shaping their destinies and writing their own success stories.
This e-commerce online course, provides an outstanding introduction to one of the most exciting and potentially-lucrative of all modern sectors. Guiding candidates through the important fundamentals of both standard e-commerce and mobile e-commerce (aka m-commerce), successful candidates will learn how to launch and manage their own online businesses.
Over the course of six insightful modules, of e-commerce course online, candidates are gradually guided through the basics of e-commerce and its relevance/potential for the modern entrepreneur. On E-commerce courses online , candidates discover how to build, test, launch, manage, market and optimise a professional quality web business. Critical e-commerce metrics and analytical strategies are also introduced, along with the power of social media as a contemporary marketing tool and a series of essential security and privacy considerations.
This e-commerce course online, is delivered over six in-depth modules:
Module 1 – Getting to Know E-Commerce
The introductory course module provides candidates with a broad overview of e-commerce and the industry in general, along with the most essential core elements of the successful online business. Course content dissects and studies business plan creation at length, along with essential e-commerce jargon/terminology and the benefits of setting up online.
Module 2 – Software Options and Solutions
A variety of popular and effective e-commerce software options and packages are introduced in Module 2, along with the associated advantages/limitations of each. Candidates discover how effective product pages contribute to overall e-commerce site success, along with several site content essentials, checkout process optimisation and supplementary site elements.
Module 3 – Creating an Engaging User Experience
The importance of focusing on and enhancing the overall user-experience enters the discussion in Module 3. Candidates investigate effective strategies and techniques for building brand reputation and credibility, along with how to create/publish genuinely engaging web content and the importance of outstanding site content in general.
Module 4 – Transaction Management
The management of e-commerce transactions follows in Module 4, which focuses specifically on the most prevalent digital payment methods and online payments systems. Candidates are also introduced to m-commerce and its growing value, along with the benefits and challenges associated with mobile payments systems.
Module 5 – E-Commerce Analytics
Effective and efficient use of analytics enters the discussion in Module 5, which guides candidates through a variety of key metrics and their value in e-commerce management. A variety of data-tracking tools and strategies are introduced, along with how to effectively use sales metrics and general site metrics in enhancing and developing an online business.
Module 6 – Marketing Your E-Commerce Business
In the final course module, candidates explore e-commerce marketing and a series of effective promotional strategies/opportunities. Several critical subtopics are introduced, including the creation of professional marketing plans, how to tap into the enormous power of social media, addressing privacy/security challenges, intellectual property regulations and more.
At the end of this course successful learners will receive a Certificate of Achievement from the Quality Licence Scheme and a Learner Unit Summary (which lists the components the learner has completed as part of the course).
This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.