E-Commerce Online Course

This e-commerce course online,  is delivered over six in-depth modules:

Module 1 – Getting to Know E-Commerce

The introductory course module provides candidates with a broad overview of e-commerce and the industry in general, along with the most essential core elements of the successful online business.  Course content dissects and studies business plan creation at length, along with essential e-commerce jargon/terminology and the benefits of setting up online.

Module 2 – Software Options and Solutions

A variety of popular and effective e-commerce software options and packages are introduced in Module 2, along with the associated advantages/limitations of each.  Candidates discover how effective product pages contribute to overall e-commerce site success, along with several site content essentials, checkout process optimisation and supplementary site elements.

Module 3 – Creating an Engaging User Experience

The importance of focusing on and enhancing the overall user-experience enters the discussion in Module 3.  Candidates investigate effective strategies and techniques for building brand reputation and credibility, along with how to create/publish genuinely engaging web content and the importance of outstanding site content in general.

Module 4 – Transaction Management

The management of e-commerce transactions follows in Module 4, which focuses specifically on the most prevalent digital payment methods and online payments systems.  Candidates are also introduced to m-commerce and its growing value, along with the benefits and challenges associated with mobile payments systems.

Module 5 – E-Commerce Analytics

Effective and efficient use of analytics enters the discussion in Module 5, which guides candidates through a variety of key metrics and their value in e-commerce management.  A variety of data-tracking tools and strategies are introduced, along with how to effectively use sales metrics and general site metrics in enhancing and developing an online business.

Module 6 – Marketing Your E-Commerce Business

In the final course module, candidates explore e-commerce marketing and a series of effective promotional strategies/opportunities.  Several critical subtopics are introduced, including the creation of professional marketing plans, how to tap into the enormous power of social media, addressing privacy/security challenges, intellectual property regulations and more.

OHSC Certificate of Completion - Digital certificate

Digital certificate - Included.

Quality Licence Scheme Certificate of Completion - Hard copy certificate

Hard copy certificate - £85

Note: A nominal fee of £9.99 covers the delivery charge within the United Kingdom and a nominal fee of £19.99 covers the delivery charge outside the United Kingdom.