The introductory module dissects and studies the key duties and responsibilities of the professional event planner, along with an introduction to the various stages involved in event planning. Candidates discuss both the talents and character traits that combine to build high-quality event managers.

Course content then switches focus to a variety of common event types, outlining the key differences, demands and associated challenges of each. Essential event planning principles are discussed, along with a breakdown of business conventions, personal/private events, business events, social events and more.

The following module guides candidates through the four critical event planning stages - planning & execution, monitoring, controlling and closing. Each stage is analysed and discussed in-depth, highlighting several common issues and challenges commonly encountered in the event planning process.

Devising specific event concepts and creative themes represents the primary core focus of Module 4. The value of brainstorming in establishing an initial vision is explored, alongside the creation of professional event programs, an introduction to popular event themes and how to work with clients’ visions.

Course Module 5 focuses on accurate event budget planning, taking candidates through a wide variety of essential and supplementary cost considerations. A series of budgeting principles and fundamentals are explored, along with techniques for effectively analysing/identifying the specific requirements of an event.

The process of identifying and selecting the ideal event venue follows in Module 6, in which candidates investigate the most important venue-selection criteria. Course content also introduces a series of site planning/layout essentials, along with associated logistical considerations.

The seventh module focuses on a variety of key event health and safety issues, also touching upon crucial environmental considerations and challenges. On-site facilities/amenities and essential service-provision are also discussed at length, alongside legislative health & safety requirements and more.

Course content then moves onto event marketing, guiding candidates through a series of tools, techniques and strategies for both identifying and appealing to target audiences. The importance of establishing clear marketing objectives is explored, along with a breakdown of the marketing plan and the value of social media.

Bringing the course to a close, Module 9 introduces candidates to the process of starting and running a private event planning business from scratch. From the creation of an initial business plan to brand establishment to marketing and more, candidates discover the core components/qualities of the successful event planning business.