|Course Level||Level 3|
|Awarding Body||ABC AWARDS|
|Study Method||Distance Learning|
|Course Duration||200 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
As the world enters an era of comprehensive global connectivity, internet marketing has never been more relevant or powerful. The web as a whole offers access to an extraordinary array of promotional activities and avenues to explore for the modern business. For the first time, even the smallest of businesses have the potential to reach out to global audiences with their marketing efforts. Nevertheless, the importance of choosing the most effective web marketing strategies is total – some representing far more lucrative opportunities than others
Google Adwords Course Online, has been designed to introduce candidates to one of the most exciting and potentially rewarding approaches to web marketing. Pay-per-click advertising continues to play an increasingly important role in the long-term marketing strategies of businesses at all levels. As the largest and most powerful PPC engine on Earth, Google AdWords has explosive potential for those with the required skills and knowledge. By studying the core fundamentals of this unique marketing tool, candidates become adept in the creation of high-value business marketing campaigns.
Over five intensive modules, course content of this adwords course online, introduces candidates to the concept of PPC advertising, along with the specifics of Google AdWords. How to successfully plan, budget for and implement powerful PPC campaigns is dissected and investigated, along with quality keyword selection strategies, the creation of a persuasive adverts, how to set up ad groups and a variety of crucial long and short-term optimisation techniques. Successful candidates will have the opportunity to seek rewarding positions with existing companies, or to create powerful Google AdWords campaigns to market their own products/business.
This Adwords online course is delivered over five in-depth modules:
Module 1 – Understanding AdWords Lingo
The introductory course module provides candidates with a broad overview of the most important AdWords technical terms and jargon. Web marketing lingo is explored in detail, along with the fundamentals of search engine optimisation (SEO) and the role pay per click (PPC) advertising plays from a modern marketing perspective,
Module 2 – Creating an AdWords Strategy
The basic components of the powerful Google AdWords strategy are outlined and explored in Module 2, which guides candidates through the most important steps in the PPC planning and implementation processes. A variety of campaign planning considerations and challenges are introduced, along with keyword selection criteria, the creation of ad groups and the value/uses of long-tail and short-tail keywords.
Module 3 – Creating a PPC Campaign
PPC campaign creation is discussed in further detail throughout Module 3. Along with a series of essential planning guidelines, candidates explore budgeting for PPC campaigns, essential quality improvement strategies, quality score breakdown and more.
Module 4 – Designing Your Ads
Professional advertisement design follows as the core focus of Module 4, which incorporates an exploration of persuasive techniques and their application/relevance in contemporary marketing. Along with a breakdown of professional advert structure, candidates explore effective use of language and written content in general within an ad.
Module 5 – Looking at Success
In the closing course unit, content shifts focus to GDN (Google’s Display Network) and a general series of teachings centred around advert/campaign optimisation. Along with the importance of monitoring and analysing click-through rates (CTR), candidates are guided through a variety of additional key metrics and associated optimisation strategies.
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that OHSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.
The course itself has been designed by OHSC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.