|Course Level||Level 4|
|Awarding Body||ABC AWARDS|
|Study Method||Distance Learning|
|Course Duration||260 Recommended Study Hours|
|Entry Requirements||No Entry Requirements|
One of the few priorities shared by every business and organisation in operation today, marketing lies at the very core of corporate success. Producing great products and offering first-class service just isn’t enough to succeed in a contemporary business setting. Instead, exquisite marketing strategies must be used to convince the consumer public that yours is the brand that outshines all others. Just as successful marketing can propel even the smallest of businesses to overnight stardom, poor marketing can result in brand-reputation being torn to shreds. Unsurprisingly, businesses at all levels and spanning all sectors are constantly hunting the most extraordinary marketing talent – those fitting the profile enjoying remarkably rewarding careers.
This Diploma of Marketing Online, offers an outstanding introduction to a set of core skills, theoretical frameworks and essential industry insights for those looking to join this dynamic contemporary industry. Marketing is an ongoing priority and increasingly-important element in the operation of the successful modern business – the marketing sector therefore being one of reliable long-term strength and stability. Whether it’s joining an existing marketing firm, working with an established business or setting up a private marketing consultancy, potential career opportunities are both diverse and abundant.
Delivered over 13 in-depth modules, in marketing diploma online, candidates are gradually guided through the core components of the modern marketing industry, along with how to plan, execute, monitor and control professional-level marketing campaigns. The marketing mix is broken down and examined, as a series of crucial branding and packaging insights are investigated. Ultimately, candidates discover exactly what it takes to succeed in a high-profile marketing position and explore a world of opportunities.
This distance learning marketing diploma, is delivered over 13 intensive modules:
Module 1 - Introduction to Marketing
The opening course module focuses on the concept of contemporary marketing as a whole, outlining the core elements of the marketing mix and how/why the marketing professional plays a pivotal role in building/maintaining business success. Candidates also explore the overall relevance of marketing in general, along with the key differences between selling and marketing.
Module 2 – The Marketing Environment
Course content in Module 2 introduces candidates to the marketing environment, dissecting and investigating the micro-environment, the macro-environment and the internal-environment.
Module 3 - Markets and Market Segmentations
Market segmentation represents the primary core focus of Module 3, incorporating a broad overview of what a market is and how/why segmentation should be carried out. The value of market segmentation is analysed in-depth, along with a series of different market types and their respective core characteristics.
Module 4 - Consumer Behaviour
An investigation of the behaviour of the modern consumer follows in Module 4, which discusses the overriding importance of building and maintaining comprehensive target audience knowledge/understanding. Candidates explore the difference between the user and the buyer, a number of key customer types, factors that can influence consumer behaviour and a breakdown of the consumer buying process.
Module 5 - Market Research
The extraordinary value and importance of market research is introduced and explored in Module 5, guiding candidates through the process of effectively and efficiently mining target audience/markets for information. Along with gathering research, the module also outlines key data analysis techniques/strategies.
Module 6 - Marketing Planning
The power and impact of comprehensive planning from a marketing perspective forms the primary focus topic of Module 9, in which candidates discuss how to establish/meet marketing objectives and the use of marketing audits. Tactical planning is also introduced, along with a series of marketing planning challenges and the consequences of poor planning.
Module 7 - Product Development and Product Lifecycle
A breakdown of the product lifecycle follows in Module 7, which also explores product development and product innovation value. Candidates are guided through the essential basics of product marketing at each PLC stage, PLC analysis techniques and series of product development challenges/common causes of failure.
Module 8 -Product Pricing Strategies
Effective and strategic product pricing considerations are discussed at-length in Module 8. Along with a series of professional approaches to planning and establishing workable pricing structures, candidates explore a series of subtopics including price-influencing factors, pricing objectives and the overall value/function of price from a marketing perspective.
Module 9 - Branding and Packaging
Course content in Module 9 focuses on branding and packaging, outlining exactly how the success of any given product or service can be influenced near-totally by the way in which it is presented. What makes for successful branding is also discussed in detail, along with how to identify, satisfy and ideally exceed the expectations of a target audience.
Module 10 - Channels of Distribution
The logistics of product/service distribution follow in Module 10, which incorporates an exploration of the distribution channel types, availability, benefits and associated challenges. Candidates study how distribution channel choice plays a key role in brand/product success, along with how to select the most appropriate channels of distribution.
Module 11 - Promotion Mix
An overview of the contemporary promotion mix follows in Module 11, exploring what exactly the promotion mix is and why it matters so much from a modern business perspective. Course content introduces a series of pressures and factors that can affect the promotion mix, along with several relevant professional communication processes.
Module 12 - Personal Selling and Sales Promotion
The penultimate course unit brings both personal selling and sales promotion into the discussion. Candidates are guided through a comprehensive breakdown of personal selling and its importance in modern marketing, along with a series of techniques, strategies and personal qualities that make up the outstanding salesperson.
Module 13 - Advertising and Publicity
Bringing the course to a close, Module 13 introduces candidates to publicity and advertising, outlining the importance and value of positive publicity. Subtopics covered include the advertising of media decisions, the core elements of the advertising process and where advertising in general fits in with the contemporary marketing mix.
At the end of this course successful learners will receive a Certificate of Achievement by ABC Awards and a Learner Unit Summary (which lists the details of all the units you have completed as part of your course).
The course has been endorsed under the ABC Awards’ Quality Licence Scheme. This means that OHSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet certain quality criteria. The completion of this course alone does not lead to an Ofqual regulated qualification but may be used as evidence of knowledge and skills towards regulated qualifications in the future. The unit summary can be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this sector. To this end the learning outcomes of the course have been benchmarked at Level 4 against level descriptors published by Ofqual, to indicate the depth of study and level of difficulty involved in successful completion by the learner.
The course itself has been designed by OHSC to meet specific learners’ or employers’ requirements. ABC Awards’ endorsement involves a robust and rigorous quality audit by external inspectors to ensure quality is consistently met. A regular review of courses is carried out as part of the endorsement process.
ABC Awards is a leading national Awarding Organisation, regulated by Ofqual, and the Welsh Government. They have a comprehensive portfolio of over 650 Ofqual regulated qualifications on the national Qualifications and Credit framework (QCF). It has a long-established reputation for developing and awarding high quality vocational qualifications across a wide range of industries. As a registered charity, ABC Awards combines 180 years of examination and assessment expertise but also implements a responsive, flexible and innovative approach to the needs of our customers.
Renowned for excellent customer service, and quality standards, ABC Awards also offers over 600 Ofqual regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.